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So, Microsoft now owns Activision Blizzard. How will this affect the rest of the industry?

The deal is done. Activision Blizzard is now a wholly-owned subsidiary of Microsoft after two years of regulatory investigations.

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gamesindustry.biz
240d ago Replies(8)
MrDead240d ago

Well no new games are coming out of these acquisitions, this is about control over the industry and IP hording for a subscription service. Seeing what a disaster subscription services have been for Hollywood I can't wait for MS to bring the joys of that to gaming.
This entire endeavour is to line the pockets of a handful of extremely wealthy people, they'll dump it as soon as they've sucked it dry or wrecked it.

Outside_ofthe_Box240d ago

If this doesn't help to up subscription services for Microsoft by the allotted time frame then nothing. Otherwise a shift to sub-services being the primary way we game and the consequences that come with that.

BeHunted240d ago (Edited 240d ago )

Microsoft now has 35 Game Studios, while Sony has 14 Game Studios. This is huge.....

240d ago Replies(1)
purple101240d ago

and yet...nothing that compares to, even - ratchet and clank in terms of fun, anyway

Barlos240d ago

Microsoft aren't interested in the studios they buy, they want the IPs.

ChasterMies239d ago

More isn’t always better, especially when Microsoft has such a poor track record of handling its own exclusives like Halo and Gears of War. And now Microsoft is in a position where its games are competing with its other games. Developers will be let go. Franchised will die.

Profchaos239d ago

And all they can produce is average content for their all you can eat buffet of games instead of allowing these studios to craft evergreen titles

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isarai240d ago (Edited 240d ago )

I mean the only thing that has happened so far with these acquisitions is a noticeable downgrade in quality and value in the games produced under MSs management. The only undeniable banger released, Hi-Fi Rush, they really didn't give a sh!t about, just shadow dropped it with quite literally zero marketing. Even to this day the only things I've heard about it have been from word of mouth. So probably just more of that 🤷‍♂️

Lightning77240d ago

"they really didn't give a sh!t about, just shadow dropped it with quite literally zero marketing."

Yeaaaah that's not at all what happened but hey let's just make up things because it's N4G and that's what we do around here.

So sure let's run with that.

isarai240d ago

https://www.ign.com/article...

Literally the trending term regarding it's release by pretty much anyone that covered it. So who made up what now? 😂

Flawlessmic240d ago

I mean he's not wrong lighting, they did drop it with zero marketing lol

I remember shadow drop was the word of the month and how there should be more shadow drops

240d ago
Crows90240d ago

Or you could enlighten people with your superior knowledge...but sure let's just run with not actually making a point.

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Stanjara240d ago

They really don't know what people want...or do they????

Lightning77239d ago (Edited 239d ago )

You literally just killed your own argument. It went viral, internally so they shadow dropped it.

Not MS didn't care about the game and didn't want to market it.

Congrats at killing your own argument.

@crows I make way more points than anyone here. Isarai literally just took down his own argument so read his link.

isarai239d ago

No i didn't LMAO don't know how you came to that conclusion. If it went viral internally, why not drop, at the very least, a trailer and some banners for the game? That game dropped with nothing. Not like MS don't have the money. Even after launch I really don't recall seeing any official marketing for it. Again, if they cared about the game, even minimal marketing would show that.

Also, THAT is not my point, but a sidenote to my point. My point is so far MS has shown nothing but poor management excluding the one game. Every other game has launched with a ton of cut corners, disappointments, and/or caveat to get some fun out of it be it microtransactions, waiting for a roadmap of updates to fix it, or ignoring blaring issues.

KwietStorm_BLM239d ago

It went viral internally? What does that even mean? LOL you still haven't countered anything that was said, because you can't reute facts. I make more points than anyone! Lmao

Lightning77239d ago

@Kwiet just read the freakin article isarai linked it for godsakes.

"That's how it actually built up within Bethesda...Some people had played it and they spoke about it to their other [colleagues]. They're like, 'Did you see that game that they're making there?' There's this weird sort of viral positivity to this just playing this game, and Game Pass just felt like an excellent opportunity to let something...lose that skepticism immediately by just playing it and people just talking about it."

It was a positive reception internally and was Skepticism if it was an actual good game or not. A surprise drop that paid off. So I ask again where did MS say didn't the game was crap and didn't care about marketing it like isarai?

Again he owned himself.

I'm talking to 12 years olds I swear... I have to be. Y'all are actual children.

isarai239d ago

Bro stop, you're just making yourself look stupid 🤣😂

" where did MS say didn't the game was crap and didn't care about marketing it like isarai"

First off learn how to construct a sentence, damn near had an aneurysm trying to read that.
Second, I literally called the game "an undeniable banger", quite the opposite of "crap"
Third, MS didn't "say" anything, and that's the problem. Ironically you proved what I'm saying. Despite it "going viral internally" MS for whatever reason still didn't have any confidence in it. Instead they looked at something obviously good with "skepticism", and so didn't market it as not to dump more money into it. They actually cannot see something great sitting right in front of them.

Lightning77239d ago (Edited 239d ago )

"viral internally, why not drop, at the very least, a trailer and some banners for the game?"

Why does it matter? It had over 2 million players and Tango even opened up new posistions and expanded the studio. Complaining for no reason.

"Again, if they cared about the game, even minimal marketing would show that."

Nintendo dropped Metroid Prime remaster from GameCube with out advertisement I guess they "didn't care"about that game also right? Btw that game also turned about to be a success. So where does it say MS didn't give a shit about Hifi like you claimed?

Sometimes just releasing a game is better than over hyped ad campaigns. Yes they even advertised the game afterwards through ads on social media Xbox store etc. You're not winning this argument so might as well stop while you're ahead.

As for the rest your comment your taking about Redfall. What Microtransactions? Forza or Redfall doesn't have Microtransaction? Question why do you make up things?

isarai239d ago

"Why does it matter?" ... So when you've been proven wrong, you just say it doesn't matter? 🤣If it doesn't matter why are you so hellbent on proving otherwise? I couldn't have asked for a funnier argument. And if you want the answer to that go back and read my comments, learn to read and do your own research. Figure it out.

Profchaos239d ago

Been seeing this for years since Crackdown 3 was one of my earliest realisations that the quality wasn't there and gamepass with simply a dumping ground.
Sure they may have one big game per year that receives a little extra love but happily shive something like halo infinite out there to be picked apart for a few weeks by the masses

Lightning77239d ago

"First off learn how to construct a sentence, damn near had an aneurysm trying to read that.
Second, I literally called the game "an undeniable banger", quite the opposite of "crap"

I was multitasking. This how it all went down.

You said "Hi-Fi Rush, they really didn't give a sh!t"

You linked an article that went completely went against your little theory in fact they said it was a positive reception internally. I asked where didn't say MS didn't give a crap about the game?

"Third, MS didn't "say" anything, and that's the problem."

Ok cool so clearly did give a damn about the game. Btw the shadow drop was 100% on Tango.

"MS for whatever reason still didn't have any confidence in it."

Not enough confidence they showed it off at the xbox direct and dropped it that same day? Again it was Tangos call to do so not MS. You don't have any facts just the typical "MS is bad 100% of the time because so that must be it!" Argument. Yeah it's not gonna fly and you'll have to try harder than that.

Lightning77239d ago (Edited 239d ago )

"Why does it matter?" ... So when you've been proven wrong,"

Proven wrong about what!? You didn't prove Jack. You were concern trolling about hi fi not having marketing and said MS didn't care about the game. In which I not only showed you where you were wrong in your own post, that you linked, you decided to make up claims that MS didn't care about the game. In which again they made a whole direct about Hifi and dropped out that same damn day hence "shadow drop" and it was Tango who made that call.

One last time and keep up. I said why does it matter in the grand scheme of things when the game was a success regardless of marketing? Context is everything.

It's a K. O. I told you were losing this one.

Smart of you to avoid the microtransactions comment. You knew you were wrong.

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