Microsoft has a world-class marketing department, and that team’s work is generating some great results for the latest Halo game.
Last week, Microsoft started airing advertisements for Halo 5: Guardians, the upcoming sci-fi shooter for Xbox One, and those commercials are getting fans pumped up. As part of its “Hunt the Truth” campaign, the company has rolled out three separate ads that each have a huge digital reach, according to real-time TV advertising tracking company iSpot.tv. The most popular of the three Halo 5 ads has 3 million online views and created 56,000 social actions on websites like Google, Twitter, and Facebook. Combined, the three commercials represented a 7 percent share of the all the online conversations that television commercials produced. That placed it behind only one other TV campaign, United Healthcare’s “Our Song” spots.
In Halo 4, 5, and Infinite, Master Chief became a more nuanced, human character.
In spite of the Halo series’ struggles, 343 deserves praise for adding nuance and characterisation to the ever-beating heart of Halo - The Master Chief. Playing through Infinite, it's abundantly clear that the events of the current and previous trilogies have irrevocably changed the iconic hero. He’s no longer the ‘blank slate’ that was previously presented by Bungie. He’s a fatigued, damaged and fallible protagonist, and one who is meandering through currents of grief, while reveling in his newfound agency. Giving the Chief a compelling and meaningful voice was no small feat, and 343 should be proud of that victory.
This article completely misses part of the appeal of the original iteration of character in the original game trilogy. It was the Chief and Cortana vs an entire alien collective. The blank slate Bungie displayed in their games was genius, he was an mysterious hero a wide audience could identify with because he wasn't as clearly defined as most characters.
The books added a lot of lore and backstory but most Halo players just want a fun game with exposition that doesn't get in the way of gameplay, it's why the Cortana level in Halo 3 was derided.
Not every character has to be a damaged soyboy, a soldier has to suck it up and do his duty.
A lot of people give the 343 version of Master Chief a lot of slack.
But Fundamentally he is still the same character, he just has a couple more dialogues. He has not changed in terms of attitude.
"Not every character has to be a damaged soyboy, a soldier has to suck it up and do his duty."
And that's what he has done at the end of the day, he did his duty. Watch his partner die, and was ready to destroy the weapon in Halo infinite....he is still the same soilder that everyone remembers
Halo Infintes one was a nice balance between both.
The 343i Master Chief has is based on the books. However, in Halo 4-Infinite, the Master Chief overtime become. gradually becomes more willing to show some emotion.
"However, in Halo 4-Infinite, the Master Chief overtime become. gradually becomes more willing to show some emotion."
Which is awesome! I love how Master Chief become more John and less soldier.
Daily Video Game writes: "GameStop is running a new pre-owned game sale on over 1000 pre-owned games that offers four pre-owned ($9.99 or less) games for $20 across multiple gaming platforms right now, including PS3 and Xbox 360!"
I mean, the deal is alright… Unfortunately for me the Serious S doesn’t have a disk drive and unfortunately for Gamestop a lot of those games are on or have been on Gamepass/PSNow.
Given the nature of backwards compatibility on new systems, this is a great sale in case you missed out on some gems from last gen.
Most of the games on Xbox are on game pass. The Switch games in this sale are trash c'mon farming simulator that's laughable. The PS4 games should be cheaper. I can't wait for the GameStop going out of business liquidation sale.
Seriously man I don't get the hate on GS and I guess you want even less options and give more control to the publishers
And you want thousands of people to lose their jobs because you don't like a company. One thing I have noticed is how most who hate on GS haven't shopped at the actual stores in years. Many who hate on GS have also done so listening to others negative stories or experiences. People on YT want clicks and hating on GS is the cool thing
It's not people's hate that would lose people's jobs, it's the shady business practices of the company. So what you're saying is that because people work there individuals should just support what they don't want to? Sound advice; Hitler too had supporters, employees, and advocates but people go around hating him too. They only hate because of other people's bad stories or experiences; they only spoke bad about him because they wanted attention. It's been decades; lets give his way another go. With your logic anything could be made to sound good.🤷🏾♂️
SurgicalMenace
Seriously you used Hitler as an example to say company has shady practices
You don't have to shop at GS there are many other retailers. I shop there and vast majority of my experiences have been positive and most of the employees are super nice
There are other places to work besides GS. Plus, their benefits are trash so why not work somewhere else?
And none of those game you speak of you actually own as they are digital not physical & would cost more than $20 as the subscription costs more than that.
You know you can get game pass ultimate codes for the low on cdkeys or g2a right? You don't need to have a subscription 😂. GS is trash and I'd rather support the mom and pop game store here instead.
Why are you people so full of hate? GameStop gives people jobs and provides a physical appearance to see things in the flesh and not just some soulless online experience.
You can get physical at mom and pop game stores plus you can get it online. GS is trash
Because Mom and Pop shops cost two to three times more for the same product Angie the answer
Mom and pop stores cost more and have even harder time competing against the internet. Also lie to me and tell you have a couple mom and pop stores near you selling games then lie and tell me you shop there.
These sales, while potentially great, really struggle to be valuable given you can't easily parse what games are in stock. You can't just say "only show what is online & what are in my nearby stores". Probably 60-75% of these games in these massive lists are out of stock for shipping, and out of stock locally. It makes it a chore to find anything you'd want, much less 4 of them, much less enough if you wanted to get to a free shipping tier. It's a bummer.
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NoobFeed Editor Joshua Burt writes - There are many games in the famous Halo Franchise that are stellar titles and need to be revered. And some that do not. These games stand out from the crowd and deluge of colossal Halo titles. Games that made Halo great. We do need to iron out what qualifies the game for this list. They have to be in the Halo franchise… Obviously.
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Halo 3 at the top is correct the only thing id change is swap infinite and halo ce around.
Halo 4 has the hottest Cortana too which explains why the MC is the hardest in that campaign and why H4's multiplayer is the illest. Chief ain't afraid to take on teleporting enemies that can one hit melee kill.
In other words what the article is trying to say is that THE HYPE IS REAL. Can't wait for halo 5, it will seriously be a game changer.
The Halo 5 hype train continues to flood us mere mortals.
Yusef Medhi our PR warlord shall keep the hype flowing.
https://twitter.com/dusdg/s...
Am I the only one that doesn't want to know about the god damn plot before release? As much as I loved Halo in the past, Nightfall sucked and so does Locke. I don't have much faith in this game.
Really? Cool I guess. I haven't seen must hype or anything about Halo, but I guess I'm not looking in the right places. Then again, it seems like if it was the second most talked about thing online, I would have came across it, considering that I visit gaming websites almost daily.
October seems so far away yet it'll be here before we know it, it'll be glorious. However was there ever any doubt about the marketing campaign? I've said it before, this will set a new standard in marketing and why Halo 5 will have to sell a lot more than expected. Will it sell? Of course, it's freaking Halo, but if say 1/3 of what's spent on marketing went towards the game...