Speaking on the latest Inner Circle podcast, Xbox executive Aaron Greenberg revealed why he thought the industry will have to get used to the unexpected leaking of information surrounding the biggest launches.
"With the Internet and with so many people trying to guess what you're doing or speculate on what you're doing, quite often a lot of the things that appear as leaks either are not true at all or a lot of the information is wrong, but some of it might be right," Greenberg said.
"Then there's stuff that's just 100 percent right. It's out of our control.
"We don't get too distracted by it.
"Our general philosophy is we don't comment on any of them. Whether it's the many, many things that aren't right or things that, 'Wow, they really got almost all of it wrong, but they did get something right,' we just don't comment. We generally tend to like to unveil things the way that we plan to."
Kojima Productions' Hideo Kojima and Microsoft's GM of Xbox games marketing Aaron Greenberg via Twitter revealed the Xbox Game Studios Publishing teams have visited Kojima Productions.
"Our first visit to Kojima Productions with our Xbox Game Studios Publishing teams," said Greenberg. "Bringing engineering, cloud, marketing & production teams together to kick-off an exciting journey ahead."
Definitely curious to know more about this game.
Probably a survivor horror game powered by Azure just like Flight Simulator.
Bad quality photo, like show some respect to the guy. Can report for bad quality picture.
Phil is going to start slapping and spanking Kojima, when he finds out the developers have been working on a Sony game this whole time, instead.
If you're a close follower of the Xbox team, you'll be well aware of Aaron Greenberg. He's a really nice guy who is always busy promoting the latest game and hardware.
It seems he's recently been promoted - with his LinkedIn profile revealing how he's gone from Xbox Games Marketing General Manager to Xbox Games Marketing Vice President.
'He's a really nice guy who is always busy promoting the latest game.'.
He's had a quiet year then.
Oh congrats Aaron but imo I want a new team rather than the same people start fresh.
Can't really tell how Greenberg is today, but back in my Xbox360 days (oof, we're talking 10+ years ago), he had such a pervy douchey vibe, I couldn't stand him. So I might have been wrong all along.
God, I miss my Xbox360 days, but I hated the Metro-UI change in 2012(?) so much. It was one of the reasons I switched to Playstation with the next generation.
There has been speculation floating around about an Xbox event, especially in relation to a reveal of From Software’s Elden Ring. Turns out it's false.
Honestly, after all of the rumors from “insiders” about the Nintendo & Sony events being false - I’ve given up believing any of these rumors - just wait for the real event to take place - otherwise you’ll likely be disappointed.
"Greenberg concedes it's the reality that most companies must live with.
"It keeps us on our toes. It's the nature of the beast," Greenberg added. "It's definitely not going to change or go away."
"We don't get too distracted by it. "
Aarons right.leaks happen across all industries it isn't just the gaming industry that suffers from it and most of these leaks are actually from insiders(people who work in these same corporations).
MS has also been keeping a tight lid on the things they are working on, i remember reading an article which stated that only very few people at MS knew about Hololens before it's unveiling at the windows event also Phil limited the number of people who knew about their E3 plans last year up until the event.
There haven't been any major leaks lately but that could easily change as we get closer to E3.
It'd be totally naive and ignorant to think otherwise. Nature of the beast. Besides, leaks almost ALWAYS benefit companies more. People LOVE talking about leaks and it spreads like wildfire.
I remember hearing the rumour of the Master Chief Collection. It sounded awesome, but I thought there would be no chance all 4 would be released, at the cost of 1 game.
Any kind of leak for a game console is good, because it get gamers talking about it. Leaks can produce positive hype and if the leaks turns out to be true, it's a win-win. I'm not surprised Microsoft isn't going to worry about them much.