Approvals 11/3 ▼
syrinx (2) - 4496d ago Cancel
Valay (4) - 4496d ago Cancel
Godmars290 (2) - 4496d ago Cancel
UnRated (1) - 4496d ago Cancel
Entertainment_Fuse (2) - 4496d ago Cancel
270°

How Microsoft Hijacked A Generation

Microsoft has never had the best reputation. Even by giant conglomerate standards they tend to be less well liked than other companies who invade your privacy, sell you defective stuff and rip you off for every little thing. But over the last few years they have seemed to harbor at least some good will with gamers with the XBOX 360. What with their “amazing” online service and the “high” standards they set for games or something.

But not me. Oh no, definitely not me...So let’s back up a bit and look at Microsoft’s history with video games.

Read Full Story >>
0verhyped.com
Create Report !X

Add Report

Reports

+ Updates (1)- Updates (1)

Updates

Changed from Pending to Approved
Community4496d ago
Godmars2904496d ago

Seeing a lot of hate - touched with plenty of comedy for the most part - but nothing that really touches on the central issue of MS "highjacking" anything.

Irishguy954496d ago

Just an article on the Justified dislike of MS then? With a hit inducing title.

Godmars2904496d ago

Didn't say it wasn't wrong...

Gazondaily4496d ago (Edited 4496d ago )

Microsoft did many things really well at the start of this generation. They really did push the boundaries in the online game space, just like they did with the original Xbox.

The 360, with the obvious hardware issues aside, launched with a pretty decent launch line up and the console itself was a brilliant piece of kit; a sculpted controller that rivalled the DualShock, RAM dedicated to decent OS features that made the dashboard relatively smooth and able to cater for a lot of features like voice chat, achievements, cross game chat etc and Xbox Live Arcade.

Then it secured some killer apps like GTA, Final Fantasy etc. It had decent ips and Microsoft and really did capitalise on a market that was really third party centric. I don't think a lot of people anticipated just how much of the market MS would bite a chunk out of. Only in the latter part of the generation has Sony overtaken MS.

MS' focus on core games, appears to be dwindling in favour of the more casual market and all will be made clear come E3 whether MS has finally taken that decisive step into the more general entertainment market but as far as this generation and the Xbox 360 is concerned, contrary to the fanboy bias that pervades this site, MS did extremely well and it was great for gamers like myself. MS didn't really hijack the industry, but it took it by the reins for quite some time, longer than many expected.

Cam9774496d ago

Try started well by ultimately fails towards the latter half of the generation. Why? Well, they stopped producing frequent exclusives (whereas Sony/Nintendo did), they served up exclusive DLC which is simply ridiculous if they're that desperate, they charge an absurdly high price for what should be a free service, they forget hardcore fans and focus on the Kinect crowd and much more.

Sony/NINTENDO on the other hand presented their HC and casual username with frequent content and introduced unique and new innovations.

DigitalSmoke4496d ago (Edited 4496d ago )

Excactly, they did their fanbase very wrong, for 8 years now they been serving up the same 3 games, and talk all this Hardcore crap, wile underhanded market tactics are used to stear their instalbase away from the traditional way of gameing (Sony/Nintendo style) and into some form of Kinect shi*, something they have put almost 100% of their efford into for the last 4 years.

Sony kept on course, Nintendo does their own, and now that there's a silence, its obvious, even to the 360 side of the war, Microsoft did em wrong.

Cam9774496d ago

I've just realised how gramatically bad what I just wrote was due to auto-correct on my IPod - sorry!

Cueil4496d ago

that's because they've long ago started to transition all their studios towards the next machine

ritsuka6664495d ago (Edited 4495d ago )

"Sony/NINTENDO on the other hand presented their HC and casual username with frequent content and introduced unique and new innovations. "

http://25.media.tumblr.com/...

Oh, and I don't say cynical things on every Sony related article either.Ahhh, too bad for you...

+ Show (2) more repliesLast reply 4495d ago
zerocrossing4496d ago

MS did well for launching the 360 ahead of the Wii and PS3, that extra year really helped them establish their fanbase beyond that of the original Xbox.

But unfortunately ever since then they've been going down hill...

Cupid_Viper_34496d ago

You know I really don't get when supposedly "gamers/customers" say things like about MS.

"MS did well for launching the 360 ahead of the Wii and PS3" HOW?

That resulted in MILLIONS of "gamers/consumers" being ripped off and having to buy multiple consoles because of the RROD fiasco.

Basically what you're saying is that Microsoft did well to release a broken product to the market, to the detriment of many gamers. And the sole reason was to gain market share. But that same company found $500,000,000.00 to spend on kinect advertising.

I wonder if that money couldn't have been used to make sure that the original Xbox 360s were of better quality?

Derekvinyard134496d ago

Wow that was a long read! I think what he's saying is Microsoft only saw the financial value in games more then the passion for them like other companies cause of everything they make you pay for, hence hijacking the generation with money, I agree with him to an extent because there are some good games on Xbox but I feel it's dying and they might pull out at the first sight of a big financial loss

stuna14496d ago

Passion can go a long way! Just look at Nintendo and Sony on those aspects. Microsoft on the other hand has always went where the money has led them!

This is not to blow down on Microsoft, it's should just seem pretty obvious.

MYSTERIO3604495d ago (Edited 4495d ago )

Great explaination on things couldn't of said it better myself

shutUpAndTakeMyMoney4496d ago (Edited 4496d ago )

I think they will want to hijack apple tv, cable tv market next. I wouln't be surprised to see and xbl phone, tv, internet package.

"Nancy Tellem, who left her role as consultant to CBS chief executive Leslie Moonves to join Microsoft as president of entertainment and digital media, has been busy explaining to Hollywood movie and television studios the opportunities that Xbox 360 and Kinect open up for consumers. Tellem talks about how new technology is changing the way Xbox gamers are consuming entertainment and interacting with ads"
http://www.forbes.com/sites...

They also set up a new studio for tv content which now has 125 people working on xbox content.

"Tellem declined to specify how much Microsoft is spending on its original content play. “We are certainly looking at a very robust content production schedule,” she said, adding that her studio currently employs 125 people."
http://gigaom.com/2013/02/1...

And now MS want to integrate kinect into tv's and lappys.
http://www.tweaktown.com/ne...

I think MS has tv in mind more than anything.

One thing is for sure about 720. It will be a device that does everything for everyone in a box.

Or am I missing something?

kreate4496d ago

They did make a xbl phone ... ?

soxfan20054496d ago

So, the more it does, the less you'll like it? I guess a console that "Only Does Everything" is truly worthy of ridicule and scorn.

Cueil4496d ago

@soxfan2005 the lolz the lolz

Godmars2904496d ago

Except you're not talking about the actual Xbox, the hardware. Those are services and shows. Content meant to appeal to a wide audience. No different than from what Netflix is doing with its shows.

What's actually being talked about could very easily relegate games and game development to next to nothing. Leave new IP to 3rd parties.

+ Show (1) more replyLast reply 4496d ago
PSVita4496d ago

No one can denie they made a huge leap from the original Xbox.

Godmars2904496d ago

They leased rather than bought parts for Xbox1 which prevented them from making active modifications. A "slim" Xbox1. They could only get better from there.

Though really, they "borrowed" research from Sony for the 360's chipset, so yeah, original.

+ Show (3) more repliesLast reply 4495d ago
DarkZane4496d ago (Edited 4496d ago )

Problem is that they're not gonna keep all the fans they got this generation. The PS4 is very likely to steal most of Microsoft market back and even take some devoted Xbox adopters with them as well.

Also, no matter how much money Microsoft have and how good they are, they will not escape the curse of the third console.

Enemy4496d ago

Multiplatformgames 360. Passing on the next, thanks.

from the beach4496d ago

They've actually got a nice stable of first parties now - 343 Industries, Lionhead, Twisted Pixel, Black Tusk, Big Park, MS Victoria, Rare, Turn 10, Good Science..

greenpowerz4496d ago ShowReplies(8)
baldulf4496d ago

The 360 only has one redeeming feature for me: Multiplatform games usually run better on it.

And that's it, otherwise it's an unremarkable console (with a good pad for FPS, sure)

Show all comments (58)
150°

Xbox Mass layoffs Are Expected To Hit On July 2, 2025

The previously rumored mass layoffs at Xbox are expected to happen on Wednesday, July 2, 2025, according to a new rumor.

Read Full Story >>
twistedvoxel.com
Create Report !X

Add Report

Reports

+ Updates (2)- Updates (2)

Updates

Changed from Pending to Approved
Community3h ago
Changed: credit url
9h ago
lukasmain5h ago(Edited 5h ago)

They will have fired close to 20,000 people all up after this round of lay-offs coming, since the ABK deal announcement in January 2022. Shocking really

January 2023:
Microsoft laid off 10,000 employees, which was a significant workforce reduction.

January 2024:
Approximately 1,900 gaming employees were laid off following the Activision Blizzard acquisition.

May 2025:
Microsoft announced a further 6,000 layoffs as part of an organizational shift.

June 2025:
Additional layoffs, including 650 in the gaming business, focused on corporate and support functions

4h agoReplies(2)
Obscure_Observer3h ago

"They will have fired close to 20,000 people all up after this round of lay-offs coming, since the ABK deal announcement in January 2022. Shocking really"

It's not that shocking considering these numbers aren't just Xbox numbers as you're deliberately trying to make it seem for some reason.

Interestingly, another no shocking fact is that whenever Microsoft releases its quarterly earnings reports, you're quick to point out that those numbers aren't exclusive to Xbox. Yeah... go figure.

Ganif1h ago

They also fired around 2500 people across Microsoft's gaming divisions and Zenimax shortly after buying it, and before they closed down 4 studios including Arkane and Tango.

I remember Satya boasting about how compassionate he was for splitting the list 50/50 across the two companies.

1h ago
Hereandthere2h ago

Let's hope its not as bad as socials are making it, good luck to those that unfortunately lose their jobs.

2h ago
Lightning771h ago

Could be not as bad could be horrible. But it's Ms so I'm expecting the absolute worst.

-Foxtrot1h ago

Sometimes I feel like they brought in Sarah to take the heat away from Phil.

Phil has always stuck his nose into everything Xbox related when it's something positive or at least neutral but as soon as they went the multiplatform root he's stood back and let Sarah do most of the talking in terms of PR. Now they are doing the same with layoffs.

The person who should be let go is Phil himself.

240°

‘I think Xbox hardware is dead’, says Microsoft gaming veteran

One of the founding members of the Xbox team has questioned Microsoft’s multiplatform gaming strategy, and said they believe the Xbox hardware business is effectively “dead"

Read Full Story >>
videogameschronicle.com
Create Report !X

Add Report

Reports

+ Updates (2)- Updates (2)

Updates

Changed from Pending to Approved
Community2d ago
Changed: credit url, embed code
2d ago Replies(3)
Goodguy012d ago

Think that rumor that they'll still make a new console but at a profit at $1000 will be true though. The series consoles will remain their cheap alternative throughout next gen I would say. Keep in mind that game pass and pretty much going 3rd party is their main focus. They want to bring xbox everywhere.

2d ago
GamerRN1d 5h ago

If they don't maintain some kind of console presence, I think they will lose gamepass subscribers and just become a 3rd party publisher who eventually sells everything off

Cacabunga1d 4h ago

Xbox games are releasing on all platforms. Who needs this hardware? PS or PC is all you need

Flewid6381d 3h ago

I've never owned an Xbox in my life and I have GamePass.

thorstein1d 2h ago

The only Xbox I owned was the 360. I have gamepass for my PC.

GamerRN21h ago

Majority of Gamepass users are currently on console...

+ Show (1) more replyLast reply 21h ago
crazyCoconuts1d 3h ago

Even if they could get it down to $800 for a box that can run with comparable performance to a PS6 (at, say $200 cheaper) the population of people willing to buy such a thing would be so limited.
It would be the worst of both worlds.

2d ago
Futureshark1d 14h ago

A slow, painful and public death too.

Show all comments (66)
300°

Looming Xbox layoffs threaten Microsoft's reputation

Even as the company sets out to overhaul the very definition of Xbox, cuts at its studios risk creating a negative image reminiscent of EA's worst era

Read Full Story >>
gamesindustry.biz
Create Report !X

Add Report

Reports

+ Updates (1)- Updates (1)

Updates

Changed from Pending to Approved
Community3d ago
Jingsing4d ago (Edited 4d ago )

I appreciate the article but this guy must be living in a delayed universe, The reputation was ruined 10+ years ago and hasn't recovered since. As such people have voted with their wallets and stopped buying Xbox products in large amounts.

YourMommySpoils3d ago

Their reputation was lost way before that. From the moment Microsoft said they entering the console business, we all knew it would be a downgrade.

Bathyj2d ago (Edited 2d ago )

That's not true at all the OG Xbox had drive and they had hunger and they wanted to accomplish something. It was a great console.

they didn't quite reach their goals and they gave up prematurely because they couldn't win. It was halfway through the Xbox 360 when kinect released and that was when they lost their way and we're a rudderless ship ever since

Agent752d ago

In all fairness, Xbox had some great games with online play, Xbox 360 even better. Xbox consoles started to die with the Xbox One. Ditch consoles for the PC and PS.

YourMommySpoils2d ago

@Bathyj hard to compute ay. Xbox was never better than a PC and that's all they ever were. A demo box. Doesn't get more true than that.

4d ago Replies(1)
isarai4d ago

What reputation is this threatening exactly? 😂

Lightning774d ago

Rumors of Turn 10 being either shut down or hit with massive lay offs is on the horizon.

The issue is MS will do something right only to do something very, very wrong. And they do this what seems calculative at this point. Doesn't matter what they do the Investors and leadership want more and more money an endless bottomless pit of purr insatiable greed. A company that acts like it's broke or hurting is what really, really infuriates me. They've surpassed apple again well over 3 trillion who acts like they're a million dollar company is fk stupid. Pivots and changes for no reason and can't do things for more than a year with out a pivot or changing their metrics.

Christopher3d ago

That would be really bad since Phil just hyped up next year as a big Forza year at Summer Game Fest.

1Victor3d ago

@christopher: “ That would be really bad since Phil just hyped up next year as a big Forza year at Summer Game Fest”
The key word big can be ether good or bad 🤷🏿only time can tell

DarXyde3d ago

First Forza being generated entirely via AI?

If any company would do it, it'd be them.

Nacho_Z2d ago

Isn't the point that it's irrelevant how profitable MS is, the suits have decided it's time that the Xbox division started making them money. Hence the layoffs, the pivots.

hennessey862d ago

That wouldn't surprise me, as motorsport has been heading down hill since the great number 4. Where as playground have consistently put out better games. I think the two studios will be merged under playground games banner.

3d ago Replies(2)
Show all comments (63)