Gamasutra- At the Microsoft presentation at this year's E3, the company showed its hand in its plans to integrate Windows 8 and the Xbox platform -- perhaps even giving glimpses into its future plans, even with its next-generation Xbox platform completely absent.
The conference started out as more of what we've come to expect from the company -- late in its lifespan the Xbox 360 is firmly established as the home of franchises like Halo, and Gears of War, which all made strong showings vociferously approved by the hardcore audience in attendance at USC's Galen Center.
Third party games like the new Tomb Raider, Resident Evil 6 and Splinter Cell: Blacklist made strong -- even bombastic -- showings. It's the end of a generation, and all of the sequels are in full force. Business as usual, right?
With the launch of Call of Duty Season 4, Activision quietly put adverts inside loadouts for Black Ops 6 and Warzone, sparking a backlash in the process.
Putting Ads in a pay-to-play Premium title? Well done Microsoft. Well done /s This is really scummy.
Xbox's handheld ambitions continue unabated, but the focus is shifting towards improving Windows 11 for third-party handhelds — for now. The Xbox Series X 'Melrose' successor is safe, with development continuing at full pace.
Funny to see the alt already damage controlling and having a meltdown with multiple accounts in the comments already.
Sad for MS if true, a dedicated handheld would go down a lot better than a rog ally 2 with an Xbox sticker on it I think.
The FTC has officially dropped its case against Microsoft’s acquisition of Activision Blizzard.
I think they're convinced now that MS won't (and can't) withhold releases from conpeting platforms. MS on the street corner now like, "Who wants a taste?!"
I've seen videos and talk a online speculating MS long game. Some think that MS multiplat move is use to appease the FTC so they can buy more and is somehow a move that could get Sony to open up their platform. In other words them going third party and letting their games go everywhere. MS possible scheme and ulterior motives, speculated by Jeff Grubb is that putting Xbox store on PS via regulation Which would hurt PS buissness very badly because that 30% cut would be even less or not a cut at all. MS buys more because they're "playing nice" by opening up its platform to Epic store and steam which would force Apple and Sony to open up their ecosystem to other stores like MS.
If that's the case that'll mean as I said before, PS fans buying Cod on PS via MS store would give 100% maybe even 90% of the money being pocketed by MS while Sony's store front wanes when it comes to third party because guess what? MS is buying more third party and preying off the extreme ignorance of the FTC. Manipulation of the FTC and MS overtaking the PS store and customers
My thing is this. I know it's a opinion and speculation but why does Sony have to open up its store or force them to go multiplat? If they still believe in selling their freakin console then let them do it. If they want to provide the best games and the best content for its fans then let them do it!? Why because the competition is trash at selling games and consoles for 14 years now Sony has to change? MS using the ignorance of the FTC to overtake gaming as we know it?
Again it's just talk and opinion but man this seems very, very possible imo.
Seemed like a lost cause anyway. Microsoft gambled and it paid off big time. That's what you call a big boss move. Sony played a huge part in the success of that acquisition.
they are buying time until the next Xbox comes out, this system is purely a hub at this point with a dash of Halo
Blah
The conference had games, many of them, playable on the 360. Multiplats sell better on the 360 and they make sure they get some of the DLC first (or force it to be that way).
Yes, it does not have many exclusives, but truth is, if you're a 360 gamer, you won't be bored.
Lol simply trash and they didnt swing anywhere but stumbled.
well atleast they have that spike tv deal...
What should MS do?! Oversaturate the market with exclusives?! Fact is you have Halo 4 & Call of Duty about to rule multiplayer at the end of the year. People complain, but the still are making money. Don't forget. We are talking about a software company. So intergrating tech will always be a focus. Exclusives vs. Multiplatforms are somewhat equal. Halo, Madden, GTA, FIFA, Call of Duty franchises are cash cows. As long as the people stay buying, they companies will keep churning milking and getting that cheese.
You gotta give MS some credit. They're making partnerships with some big companies all around the world. Now, it's more about the games. And the only ones who have complaint are the hardcore gamers. Which I see the argument is justifible. Sorry, it's just business.