Gamasutra- At the Microsoft presentation at this year's E3, the company showed its hand in its plans to integrate Windows 8 and the Xbox platform -- perhaps even giving glimpses into its future plans, even with its next-generation Xbox platform completely absent.
The conference started out as more of what we've come to expect from the company -- late in its lifespan the Xbox 360 is firmly established as the home of franchises like Halo, and Gears of War, which all made strong showings vociferously approved by the hardcore audience in attendance at USC's Galen Center.
Third party games like the new Tomb Raider, Resident Evil 6 and Splinter Cell: Blacklist made strong -- even bombastic -- showings. It's the end of a generation, and all of the sequels are in full force. Business as usual, right?
AMD CEO Lisa Su talks about the Xbox AMD partnership, next-gen Ryzen + Radeon chips, and AI rendering tech coming to all Xbox devices.
AMD is really building hype around their unique partnership with Microsoft to help and build an advanced and seamless Xbox ecosystem across all Xbox consoles and devices.
I wonder what she meant by "full roadmap of gaming optimized chips" though? Seems ambitious.
Next year´s Xbox Showcase already looks promising and exciting. Here´s hoping they deliver.
Some odd, deliberate wording, no branding, not 'Xbox consoles, Xbox handhelds' specifically, feels and sounds like they're building towards hardware that anyone can be used or licensed to/by themselves and other manufacturers.
Multiplatform software and hardware 'Xbox/AMD APU'.
Shares vision....we provide chips for money, this deal will sell many chips, we will make lots of money...good vision
The marketing behind this is so heavy that I worry about the actual outcome. Why are they just not showing us the product, why all this talking in market speak?
With the launch of Call of Duty Season 4, Activision quietly put adverts inside loadouts for Black Ops 6 and Warzone, sparking a backlash in the process.
Putting Ads in a pay-to-play Premium title? Well done Microsoft. Well done /s This is really scummy.
Xbox's handheld ambitions continue unabated, but the focus is shifting towards improving Windows 11 for third-party handhelds — for now. The Xbox Series X 'Melrose' successor is safe, with development continuing at full pace.
Funny to see the alt already damage controlling and having a meltdown with multiple accounts in the comments already.
Sad for MS if true, a dedicated handheld would go down a lot better than a rog ally 2 with an Xbox sticker on it I think.
they are buying time until the next Xbox comes out, this system is purely a hub at this point with a dash of Halo
Blah
The conference had games, many of them, playable on the 360. Multiplats sell better on the 360 and they make sure they get some of the DLC first (or force it to be that way).
Yes, it does not have many exclusives, but truth is, if you're a 360 gamer, you won't be bored.
Lol simply trash and they didnt swing anywhere but stumbled.
well atleast they have that spike tv deal...
What should MS do?! Oversaturate the market with exclusives?! Fact is you have Halo 4 & Call of Duty about to rule multiplayer at the end of the year. People complain, but the still are making money. Don't forget. We are talking about a software company. So intergrating tech will always be a focus. Exclusives vs. Multiplatforms are somewhat equal. Halo, Madden, GTA, FIFA, Call of Duty franchises are cash cows. As long as the people stay buying, they companies will keep churning milking and getting that cheese.
You gotta give MS some credit. They're making partnerships with some big companies all around the world. Now, it's more about the games. And the only ones who have complaint are the hardcore gamers. Which I see the argument is justifible. Sorry, it's just business.