Not long ago, Razer released a website called PCGamingIsNotDead.com. No, don't bother copy-pasting the URL, it no longer works, instead going straight to the company website. This site had a voice, praising PC gaming, and condemning console gaming as "conformist" junk.
Interesting enough, they're soon releasing a new product called the "Razer Blade". Surely they're committed to what they said, and now have something to save us from the conformist evils of console gaming. Wait......they do, right??
The Razer Blade covers almost every level of conformity in its path.
First of all, what is the Razer Blade? It's a gaming LAPTOP. That's right; LAPTOP. What's conformist about a laptop? It's pretty much the dominant consumer computer these days...purchased for the convenience of mobility and yet not often used outside the house by the average consumer because it's mostly used for facebook and has an awful battery life. But the Blade caters to the mobile craze regardless. Why opt for more power when you can get the popular mobility that you'll hardly use?
But it's a gaming laptop! What about the console-shattering games? Well, most footage shown in Razer videos have been predominantly World of Warcraft, the most popular MMO of today, recently gone "Free"-2-play. Sure, now they're showing Battlefield B-role "playing" on the Blade, but the videos are still mostly chuck full of low-end games.
To top it all off, the screen uses a resolution of 1024 × 600.
(EDIT: I apologize, this is not true. Originally, I had the "SwitchBlade" and "Blade" confused, and I had to fix a lot of information. This was unfortunately something I forgot to delete)
All of this for the not-so-mainstream price of $2800.
Think about it.....they targeted the crowd that hates console gaming. Who do think of when you hear that? People who are interesting in a gaming laptop? Not me.....I think of big time PC gamers who actually know about hardware and hate "console limitations"
Did Razer really think this angle of attacking console gaming and its gamers was going to get the right audience to buy this? Heck, if anything, I'd think console gamers would be more likely to try this out......but not for 28 Benjamins. Nor after being insulted.
Your advertisement campaign is a joke, Razer. Stop attacking gamers outside of your product line, and start creating better product ideas.