The average console owner.
Yesterday I had ventured into a local walmart to see the selection of games and to find some on sale. A man walks up to me while I am viewing PS3 games and says, "Hey bro, what's a good game to buy?" At this point I am surprised because I only buy games when I really want one or when I see a sale. I decide to help this fellow gamer and show him Red Dead Redemption, a game adored by critics and gamers. The man continues, "Oh, never heard of it."
At this point I freeze, for about 5 seconds as the awkward turtle walks by. I recover by telling the man that he should probably rent a game before he buys it, at this time I leave the store and go home.
In the past my understanding of all gamers was that they were, well, like me, but now my understanding of the average person has changed. Majority of people do not go to different review sites and read articles, majority of people do not follow game developers on twitter to know about new games that are being released. Not only this, but the majority of people do not know about gaming technology such as the new playstation move or the new microsoft kinect. When I saw the Project Natal video with the child scanning his skateboard into a game, I literally laughed because I knew that the technology in that video would not be possible on a gaming accessory budget. When I showed some friends the same video, they thought the mysterious project natal was cool and said that they would probably get it if it could do all that, even to this day they still think they will no longer need controllers for all of their games.
Sometimes I feel sorry for these misinformed gamers, but then I realize that they help keep the industry alive, as long as they keep buying games because of the looks of the box art.