Breathe a sigh of relief. It's not nearly as bad as it first sounded. In fact, the "Target edition" of Shaun White Snowboarding might actually warrant a trip to Target for game shopping. And, didn't you hear? Target expects plenty of Wiis in stock this season. Why not do all your holiday spending there?
The marketing ploy is quite clear, and a good one. Building off its apparel partnership with Shaun White, Target has positioned itself to offer, exclusively through its retail and online outlets (oh, hai Wal-Mart!), a premium edition of Ubisoft's snowboarding game, and in turn, a hook to lure consumers into crossing off all the game requests on the holiday gift lists they're responsible for. (A recent survey found that 90% of tweens and teens are expected to ask for a video game this year.)