From love-struck ogres to domesticated dragons, Dreamworks Animation knows a thing or two about creating memorable characters popular with film fans of all ages. Of course, they also know a thing or two about squeezing as much money as possible from their beloved franchises. From school stationery to action figures, the merchandising possibilities are endless and the video game market has become the prime target for parting parents from their hard-earned cash. Occasionally, developers are given some creative freedom and recently, this has spawned titles such as Skylanders, Moshi Monsters and Disney’s Infinity. However, creativity can go the other way and Dreamworks’ latest movie tie-in seems to completely disregard the ideas and themes set out by its silver screen counterpart.