Five Signs That Sony is In Trouble This Holiday Season

From the editorial:

"At first glance, it would almost seem like Sony’s on a roll. They announced a new super-slim model of their PlayStation 3 system for the holiday season, along with exclusive content for Assassin’s Creed III and some new projects for the PlayStation Vita. But that said, you still can’t help but notice little cracks that indicate something is wrong beneath the surface. As much as we like Sony and the stuff that they’re working on for 2012 and 2013, we can’t help but think they’ve made a few mistakes, and this holiday season, those mistakes are more than likely to show, whether it’s the lack of marketing or a decision revolving around hardware. Sorry, Sony, but here are five indications that you might have a problem come Christmas time…"

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1946d ago Replies(2)
1946d ago Replies(2)
brettyd1946d ago (Edited 1946d ago )

Of course their in trouble, they spend like drunken sailors. They need to release less and market more.

Catoplepas1946d ago

Yeah, that's what gamers need.

Less games, more marketing.

MostJadedGamer1946d ago

I am glad Sony significantly cut there bloated marketing budget. Its just a drain on the bottom line.

Ghost_of_Tsushima1946d ago

It's not just about the gamers though its about saving the company so they exist. If they die every playstation gamer loses. Kinda in a pickle if you ask me. If they had The Last of Us ready for holiday release they'd been in much better shape. That was their heavy hitter.

Army_of_Darkness1946d ago

Probably wouldn't care much about gaming all together anymore to be honest.
Nintendo is for Kids and I have no interest in anything Mario. microsoft charges for anything online and is mainly focused on Kinect crap now... So yeah, it would be a lost for me and the gaming community.

TenkoTAiLS1946d ago

I trust then that you are not a real "hardcore" gamer? Losing interest in gaming just because a company leaves the market is a sad reason to quit one of your hobbies or passions, there have been a few that have come and gone and eventually what we currently have will too. I used to be an avid Sega fanatic, but I had to learn to embrace the others and get over my fan type nature.

Each console and company offers a unique take on gaming and most games are multiplatform now days anyway. Sony does have some nice exclusives but nothing worth quitting being a gamer if they dissapeared. The studios would move on, the ones run by Sony would move elsewhere and the 2nd parties would join other camps, just like what happened with Sega and Atari etc.

Sony may not go third party since they have other divisions they would go back to, but their former studios would. So you wouldn't lose the games, just a brand name. Silly thing to quit gaming over.

AsimLeonheart1946d ago

Another day and another "Sony is DOOMED!!!" article. We just had two articles where one laid off employee was bad-mouthing Sony and another where it was claimed Sony was in more trouble than it seems. It is the easy way and sure-fire way to get hits for your website.I clicked on the link just to see what "cracks" Sony had and none of the reasons were big or significant. Just trying to get hits and I regret giving them one.

wishingW3L1946d ago

their marketing is crap anyway.

UnwanteDreamz1946d ago

This "Sony is in Trouble" BS is getting old. It was old in 2007. Haters and their predictions were proved wrong the last 4 or 5 years. It has been just long enough for them to forget how wrong they were.

Sony isn't the same leader they once were but dont count them out. I remember when Apple almost died. Look where they are now. Sony isnt as bad off as armchair analysts would have you think.

Just my opinion anyway.

Tetsujin1946d ago


I'm in the same boat with Army of Darkness but for different reasons; biggest is PlayStation is what convinced me Nintendo had to step their game up back in the N64 days - Yes I was a big Goldeneye/Mario Kart 64 junkie however over time I saw certain games PS was releasing that made me think twice about the N64 for the long haul. I also overlooked Sega Saturn only because at the time Dreamcast was announced; and I did give the original Xbox a fair chance however the choice of "my" gaming preference was still on the PlayStation brand.

I'm more of a "retro gamer" since I prefer the older games and systems - before online, DLC, trophies/achievements, and internet persuasion; if Sony was to drop the PS brand yes I would give up gaming for the "future" but I would still keep all the classics as a way to remind myself what gaming was like back during the golden era.

I do have high hopes something can be done to secure the future of PlayStation at least.

neogeo1946d ago

yep I would be willing to give up gaming for some great marketing. lol

Jazz41081946d ago (Edited 1946d ago )

This is coming from a playstation fan site. This holds a little more water but its no secret sony is in alot of trouble. For the people mentioning Apples trouble are forgetting to mention that it was microsoft who bailed apple out.

Danny Dan1946d ago

Wait... everyone complains about Sony's marketing but bitches about their decision to fire a lot of the PR team?? smh...

Tito081946d ago (Edited 1946d ago )

@ Jazz4108- If you look carefully around the site, & look at the author's info, this is clearly someone from PlanetXbox360, just happens they made a new PS only site, & very obvious what they are by posting a 360 controller.. Not surprised by that since that site being posting PS news & articles on their own Xbox site.

Not surprised they would come with an article like that, & they always point fingers at everything Sony does, so basically, it's for the most part a 360 fan site undercover.

MysticStrummer1946d ago (Edited 1946d ago )

@Tenko - It's not a silly reason to quit gaming if the other alternatives offer you nothing you're interested in. Sure, Sony's studios will move elsewhere and make more games, but I won't buy a console hoping that the games I want to play will be on it eventually. MS and Nintendo show me no sign that we are on the same gaming wavelength. Until they do, Sony is the only game in town for me.

miyamoto1946d ago (Edited 1946d ago )

Sometimes gamers hate Sony for not splurging cash on ads like M$ & Nintendo does but IMHO Sony knows core gamers know much better than flashy ads on Tv. Real gamers research and look for games they want and are opinionated unlike casuals and soccer moms.

Sony can survive even if its the gaming division alone.

ConstipatedGorilla1946d ago

He's not talking about what gamers need. He's talking about what Sony needs.

jadenkorri1945d ago

yes another sony is doomed or do this to save your company sony.

PS3Freak1945d ago (Edited 1945d ago )

A lot of people on N4G don't seem to understand how a business works.

Not surprised.

Dee_911945d ago

I agree with 1 and 4.
I think the vita gets alot of marketing.Not really alot of commercial time.But I see Vita ads in alot of sporting events.They could do more for it.And I was just sure there would be a price drop on the ps3.

jamesensor1945d ago

Lol good sarcasm. Very precise. We need more EAs, lots of them.

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Kingnichendrix1946d ago

Their called investments, like gakai, that was a smart move on their part and one thing for sure sony isn't low on cash. But they do have to market more that is for sure.

jadenkorri1945d ago

You don't need to advertise a game as much anymore. When I want to catch a trailer for a movie or game, I go to YouTube, as most people do now anyways.

Kaneda1945d ago

@jadekorri.. Most people watch cat video on youtube, they don't watch trailer.

But I think Sony needs to spend money on marketing still. It is a step before people go to youtube to watch the trailer. M$ and Apple are doing an excellent job in marketing. Sony has been lacking this generation...

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BlackTar1871946d ago

Wow how fricken sad that someone on says this.

Such a sad GEN this is

MostJadedGamer1946d ago

Your mean they need to release more, and market less. There is no bigger waste of money in videogames then marketing.

Most companies spend way too much on marketing. Marketing is extremely overrated when it comes to selling games.

zebramocha1946d ago

I agree with you but it's not bad if the product in question seems cool but there is not alot of talk about it.

Campy da Camper1946d ago (Edited 1946d ago )

Strongly agree. Take Demons Souls; not one commercial but it was so good word of mouth spread and Dark Souls did really well. These are the games I enjoying plopping down 60 bucks for.

Tetsujin1946d ago

Word of mouth is still a form of advertising; so in a sense its free advertising for Sony.

I'm glad they never had to go the route of Mountain Dew cans, or "Doritos" or even cereal (Nintendo Cereal was good though back in the day with Mario and Zelda marshmallows).

crazysammy1946d ago

So not true. Demons Souls was successful, but sold no where near what heavily marketed games sell. The only mistake you are making is that you assume everyone is as aware of the game industry as you are. Take a look outside, the majority of people are dense, and slow. They need the TV box spreading the truth to their earballs. :)

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Eyeco1946d ago

that's the most ludicrous comment i've seen on this site this year, round of applause because that's quite the achievement on N4G, props to you.

Has anyone noticed these articles surface every holiday season.

showtimefolks1946d ago

I know it seems like dark days but you have to remember that sony makes a lot of their money from play station brand

Also with new CEO its gonna take some time but I think they are doingthe right things.

Also yesterday we had a similar article about Sony

brettyd1946d ago (Edited 1946d ago )

Sony is in trouble because they have a lot of products that no one hears about, you need exposure if you want things to sell. You can't just make games etc and expect them to sell just because they are quality items, if no ones heard of it it wont sell! Vita is a fantastic product, but ask the average joe, i guarantee 80% will say "what is that?"

I care about Sony as a business because I am a gamer, and without Sony this industry would hardly interest me. Believe it or not, the company is not in good shape.

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TheColbertinator1946d ago

I hope the N4G readers know that UltimaEnder and LaurenKB123 own that site

Next up the Pope praises Catholicism.

ShinMaster1946d ago

I like how they say that aside from 2 or 3 games, they don't have much this year until next year.

Well, that's 2 or 3 games more than the competition, I know that much ;)

Lvl_up_gamer1946d ago (Edited 1946d ago )

Halo 4
Forza Horizon
Fable the Journey

Super Mario Bros
Nintendo Land

Looks like the competition also has 2 or 3 games coming out...I guess you really don't know that much. ;)

@ gamingGod123

Why are you laughing at fable? Is it not a game? So now games that you may not like don't count as games? I guess Wonderbook is not a game? Sorcery? LBP Karting?

You call yourself gaminggod yet you seem pretty out of touch as to what a game is.

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madjedi1946d ago

Why the hell would you mention fable the journey, over gears of war judgement? Unless it go pushed back to 2013.

If you going to be measuring a consoles exclusives you go with the "big guns".

No ps3 fan is screaming about wonderbook, sorcery(been out) and lbp karting as the the go to game this yr.

Solitare is still a game, doesn't mean it's anything worth talking about though.

Do you really expect fable the journey to even be remotely good.
Halo and gears will be quality games, like the previous games were.

Fable as a whole has been going down hill to me.

Lvl_up_gamer1946d ago (Edited 1946d ago )

@ madjedi

Gears of War 3 has NEVER been a 2012 release. It's been slated for a March 19 2013 release.

No Jadjedi, it doesn't have to be a "big gun" to be considered an "exclusive". I don't know why you would use that kind of logic.

An exclusive is ANY GAME by ANY DEVELOPER that is ONLY on that particular platform.

It doesn't matter if Fable Journey is the best game in the world or the worst game in the world. It's got NOTHING to do about reception of the game. The game is EXCLUSIVE. Period.

I agree that Fable has been going downhill. I didn't care much for Fable 3 or Fable Hero's (XBLA) but that is besides the point. Fable Journey is STILL an exclusive game. Just like Wonderbook and sorcery are exclusive to the PS3. People may say they suck, but it doesn't matter what they say, it's still an exclusive game for that system.

ShinMaster1945d ago

We don't count games like Wonderbook or Sorcery and put them in our lists. We're not that desperate like you guys.

But sure, you can count Kinect games if you want.

Lvl_up_gamer1945d ago (Edited 1945d ago )

"We don't count games like Wonderbook or Sorcery and put them in our lists. We're not that desperate like you guys."

Who is this "WE"? Sony sure as heck does. If Sony considers them as exclusives why wouldn't you? Are you saying Sony is wrong to count those games as exclusives?

Maybe in your bubble of a world the definition of "exclusive" differs from what the actual meaning of it is. Maybe you should call up Websters Dictionary and advise them that the have the word "exclusive" wrong and that it should be "Exclusives only matter if it's a certain product or service that only ShinMaster likes."

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