360°

Microsoft Plans Boldest Games Bet Since Activision Deal, Changing How ‘Call of Duty’ Is Sold

Microsoft MSFT -0.19%decrease; red down pointing triangle plans a major shake-up of its videogame sales strategy by releasing the coming installment of “Call of Duty” to its subscription service instead of the longtime, lucrative approach of only selling it a la carte.

Profchaos128d ago

Until cod gets onto gamepass day 1 it's really just theory that it will hurt the overall sales I guess we will find out.

Zeref128d ago

I think it will hurt physical sales a bit. But CoD makes the most money from microtransactions. I'm sure the amount of people that are gonna play it on gamepass will be offset by the amount of new people buying MTs

Einhander1972128d ago

But that increase needs to offset the loss in physical sales. CoD has been a big seller that has retained it's price much better than the average game.

And just like any game with dlc and mtx the majority of players don't buy it, it's the big spenders that really generate revenue, so the idea that by adding it to Game Pass is going to increase spending on mtx will likely not pan out as well as people hope. On top of that Microsoft currently gives away content updates for most of their games so presumably no more selling things like zombie mode.

So far nothing has really gone the way Microsoft envisioned it would, I think this will continue going forward.

128d ago
DarXyde128d ago

But the question then is what do consumer spending habits look like on rented games?

blacktiger128d ago

Man, you're high, 1 billion sales from copies and not mt yet. Gamepass might eat that

badz149128d ago

unlike many other games, CoD recouped the dev cost and made lots of profits off sales alone, year in year out. MT is pure unadulterated profits for them so far. I don't see them giving that up anytime soon

Omegasyde128d ago

I said this years ago (Look at comment history if you have time).

Eventually AAA games will have so much cut content if on subscriptions Day 1, that it might as well as go free to play.
Maps/Modes free (Slow AF release) sell “quarterly “ season passes, sell cosmetics and guns individually.

Problem with this model is users get bored, they move on to the next game.

SimpleDad127d ago (Edited 127d ago )

MTs sell either way... they will loose huge. The whole point is to increase Gamepass numbers and get that investor money. That's the offset.

Sony doing it as well with pushing PSN acc on Steam.
They both want user accounts increase.

It's like YouTube channel. You want subscriber accounts so that you get better ads on your videos. You don't really care about viewership.
Now, YouTube is changing algorithm all the time I know... but that's the idea.
You don't get money from viewers... you get it from ads.

Profchaos127d ago

I never understood being comfortable paying for micro transactions when you don't actually own the game it's like paying for an expansion pack but renting the base game every other week from blockbuster back in the day.

I guess starfield proved people are more.than happy to however given the DLC expansion sold Reall well as it came with a early access promotion

Given Microsoft's new strategy of early access packs for GP games I bet they will continue this for COD but the games DLC get it a week early aka the actual launch Day

+ Show (5) more repliesLast reply 127d ago
-Foxtrot128d ago

It’s rumored there’s going to be new tiers to Gamepass added when COD hits. So most likely the most pricey one will include newer COD titles.

Chevalier128d ago

How much you thinking? $25-30 a month is what Xbox will want for this new tier?

I actually think they pull something like Amazon Prime and you end up with Gamepass and buy a COD pass separately then they bundle both.

purple101128d ago

They will add modern warfare 3

But yeh gulf war, is going to incur a price rise, pretty sure

Sonic1881127d ago (Edited 127d ago )

I think they're *forcing* PC gamers to pay the highest tier as well. I'm like WTF? I hope I'm wrong on this

Name Last Name128d ago

It’s a gamble but I think they have to do it. Release COD on GP to see if it grows. Otherwise, GP will definitely not grow.

Sonic1881127d ago (Edited 127d ago )

How will gamepass affect the quality of the game though? Yearly releases on gamepass? I felt like the franchise was getting stale to begin with because of the yearly releases and losing it's quality 🤔

1Victor128d ago (Edited 128d ago )

@prof: “Until cod gets onto gamepass day 1 it's really just theory that it will hurt the overall sales I guess we will find out.”
I wonder what the FTC have to say about that because that was part of the issue in the buyout suit.
If it goes D1 on game pass they’ll have to offer it on PlayStation as well unless the GP owners will have to buy it, ether way Microsoft screwed up badly

128d ago
Lightning77128d ago

I think that's why they wanted Sony wanted to sign a deal to have COD on PS. PS will take most of those sales if we're being honest. Being on GP will generate the most players and possibly GP subs. Something Xbox desperately needs.

128d ago
gold_drake128d ago

not sure if its a theory, if something is made available for what, 14 money instead of 70?, then people will get it for that price im sure. most of them anyways

crazyCoconuts128d ago

I think if your average player would spend more on the MTs than the game cost, Activision would have gone F2P by now. The Activision CEO went on record saying he though putting COD on GamePass was "value destructive" or something like that. COD is like the only game out there that tons of people pay full price for EVERY YEAR, which is an amazing position to be in. If anyone can mess this gravy train up, it's MS though...

Crows90128d ago

Well it has to sell on Xbox prior to adding it to gamepass for it to affect sales.

Rynxie127d ago

You people think too much into this. It's just a move to get PlayStation users to switch over to Xbox or for them to get gamepass on devices that support it (perhaps even to get ps owners to force Sony to include gamepass on their consoles). It's just a slimey MS move.

OlderGamer17127d ago

Sony will not except Gamepass on Playstation, they are not stupid....

Sonic1881127d ago

Will this hurt the quality of the game? We will soon find out🤔

ChasterMies127d ago

CoD on GamePass will hurt physical sales on PC and Xbox. So the question is how will Microsoft get that money back. The answer is microtransactions.

+ Show (9) more repliesLast reply 127d ago
Kaii128d ago

Will this succeed or be a massive trainwreck, place ya bets people ^.^

CrashMania128d ago (Edited 128d ago )

It depends. Even on Xbox CoD still sold millions of copies, this will canabalise a large portion of those sales, potentially hundreds of millions in initial revenue. With the assumption being it'll get more players from GP buying MTs.

But with poor console sales, GP is hitting it's saturation point on console and stagnating, and with PC being very entrenched in steam with gamepass not being that popular there, without a bigger install base it's not really going to increase subs by very much even with CoD. Are people really going to jump ship to monthly to buy xbox's and sub to GP to play CoD especially when it'll probably sell 15+ million on PS5 anyway? I doubt it, but who knows I might be wrong, it'd certainly be a bit concerning if the sub count didn't move even slightly from the biggest FPS on the market being on there, it's a gamble though.

Releasing CoD on GP definitely make the service more attractive, but I question the impact based on what I mentioned above.

shinoff2183128d ago

I don't think cod does this. You gotta sell your ps5, buy an Xbox subscribe, etc. I think most that want it on ps5 are just gonna buy it. I don't think it'll move many xboxes.

GamingSinceForever128d ago

GamePass is attractive for single player games that you are in and out of in short fashion. I do not see how it is beneficial for a game that you’d play for years.Better off just buying it outright.

Jingsing128d ago

If it makes more people use Game Pass that hurts everyone else trying to sell games on Xbox. So that is going to look selfish to other developers.

andy85128d ago

I just don't see how it's getting more people on GP. COD is the game you buy to keep for a year or more. If someone's getting GP just for COD who doesn't already subscribe. Surely the only draw is COD or they would have GP anyway. It's costing them twice as much as buying the game outright

+ Show (1) more replyLast reply 128d ago
Eonjay128d ago

Few things:
1. Yes this is a good thing for subscribers as long as...
2. There is a rumor that the price will be going up and if this is true, a lot will be riding on what the upcharge winds up being.
3. A new GP tier may be coming as well. New COD may not be in every tier.
4. GP is still constrained by Xbox console sales. To mitigate this MS has a few options. Brining COD to Switch will definitely help future titles.
5. There is a huge chance that this also comes to PSPlus Premium. I assume this is the case because Microsoft stated that they wanted Sony to add it to Plus. The issue became the lost income Sony would incur in publisher fees. I assume this was the driving force behind the Plus price increase.
6. Doing this will obviously obliterate retail sales, but Microsoft and Sony both come out winning by building up their sub base (and then for MS they will feed off of PlayStation Plus). Sony could have also negotiated for MTX publisher fees.

128d ago
H9128d ago

FTC look so stupid right now

Popsicle128d ago (Edited 128d ago )

FTC hasn’t broken a monopoly in 41 years nor did they properly regulate financial institutions prior to the Great Recession. They have been reactionary and less than helpful for quite some time now.

LOGICWINS128d ago

They're damned if they do and damned if they don't. If they don't put COD Day 1, it would mean they were dishonest about Day 1 1st party games on GP. If they DO put COD Day 1 on GP, they'll lose a ton of sales.

I wouldn't want to be in Sarah Bond's shoes right now.

Eonjay128d ago

Losing sales wouldn't matter to them so much if they could build their sub numbers up. I still think they have a deal with Sony to bring it to Plus as well as proposed by Phil Spencer awhile ago.

Sciurus_vulgaris128d ago (Edited 128d ago )

COD mainly generates money from MTs and season passes.

derek128d ago

@Sciurus and it would have continued to if the game continued to be sold. Now Microsoft throws away revenue with hopes that their console/pc gamepass base that largely refuses to buy will spend on mtx. Microsoft is determined to devalue gaming as a whole.

DOMination-127d ago

...and the 20+ million units it sells every year?

Hofstaderman128d ago

This is the most accurate description of their situation.

Petebloodyonion128d ago (Edited 128d ago )

I fully expect to see COD released this year on Xbox just to give a win for Xbox owners and in the hope of seeing a substantial increase in Gamepass users.
Actually, I expect COD to be MS's make-or-break game regarding GAMEPASS future for if this game fail to drive membership well nothing will.

As for pricing, I think the base game will be on Gamepass Ultimate but a new tier could see the light of day to include all Battle passes and some free skins.

Show all comments (57)
90°

Did Call of Duty Steal YouTuber's Brendon Herrera Custom Gun Design?

Erina writes: "Brandon Herrera, a well-known YouTuber and firearm expert, has claimed that the creators of Call of Duty: Modern Warfare III used his custom-designed firearm, the AK-50, in the season 5 of their latest game without his permission."

Read Full Story >>
poptopic.com.au
anast37d ago

Probably, but this game is bankrupt in every way imaginable, so it's a non issue.

X-2337d ago

Most likely, they steal other ideas on a regular whether it be game modes, character concept designs etc and now they're likely going to start utilizing ai to put less work in for maximum profit.

Snookies1237d ago

Their AI probably stole it accidentally, and they just went with it lol.

Ra303037d ago

"Did Call of Duty Steal"
Is there anything Microsoft won't steal for a buck.....anything?

90°

One of the Biggest Call of Duty Cheat Providers Is Shutting Down Thanks to Activision

Activision has shut down two major Call of Duty cheat providers, with one company issuing a statement about it.

Rynxie56d ago (Edited 56d ago )

Get rid of all of them. I played a little cod mw2 today and there's still a few cheaters here and there. Their Superman split second reactions to everything is the biggest giveaway that they're cheating.

I played against a cheater a while ago, who went like 100 kills to 15 deaths. I, and my teammates, reported him. He entered our next game, and we all said we would report him again, and his gameplay was entirely different. Not only was he in the negatives, but his split second, Superman reactions, went away. No perfect shots from across the map. No diving, proning, and quick aiming super fast. His aiming wasn't as perfect, and he wasn't able to spam his gun and shoot as fast as before.

The cheating is so obvious, it's not even funny.

thorstein56d ago

On MW3 I was seeing a cheat that highlighted all players on my team in an outline regardless of where we were. We could easily be detected through walls.

I guess Activision can do something right for once.... like a broken clock can be right twice a day.

just_looken56d ago

The best thing would be to move everything mp related to the server so the game would be 100% stremend no local files to mess with and add a controller/keyboard mouse checker.

The cheating will always be there sadly until they remove local mp files

jznrpg56d ago

One goes down another will replace them. Unfortunately if there money to be made it will be there.

PRIMORDUS55d ago

While cheating in online games is just wrong, the way to get around any legal trouble with games, fan remakes etc. your site on the dark web and accept crypto, you will be fine.

60°

Call Of Duty On Game Pass Is A Big Risk Big Reward Gamble

Discover the impact of Microsoft's decision to include Call Of Duty in Game Pass. Explore the pros and cons and speculate about future changes.

Read Full Story >>
gamersocialclub.ca
Elda126d ago

Most folks that have a Gamepass subscription will not spend the $70, they will use Gamepass instead to play COD. MS will most likely make their money from some solely PC players & some solely PS5 owners. Even some PC players may opt to use Gamepass instead of spending $70. I would think MS would want to make every dime they could from retail sales. As long as they put new releases of COD day one on Gamepass, MS will lose out on some sales of COD.

porkChop126d ago

COD makes truck loads of money on microtransactions. That's likely the play. Get more people in the door through Game Pass and sell more microtransactions. Have a steady stream of events to keep people interested so they keep their sub, and then just the sub alone would double the revenue from that player each year.

Elda126d ago (Edited 126d ago )

Buying the game at $70 a pop including the deluxe versions is much better than people subs for a dollar to $15 a month. Die hard fans that usually buy the game also buy into the transactions. Again putting any new COD day one on Gamepass is definitely a sure loss of making some retail money for every copy of COD. With the last iteration of COD being bad most likely people are going to sub to Gamepass to play COD basically saving themselves $70, that is a loss of retail sales.

Kakashi Hatake126d ago (Edited 126d ago )

Most that don't have Gamepass will just buy the game and he done with it. People that do will just result in a retail sale being lost. Some will buy the subscription for the month then be done. This is lose lose. Casuals aren't going to pay almost 300 dollars a year for COD.

ApocalypseShadow126d ago

The reality is that Microsoft already knows the answer as stated by them in their documents. PlayStation gamers have built up an ecosystem of games and they aren't migrating over and dropping what they have to buy an Xbox to play one game in a service you have to pay monthly for. Cheaper to just buy the game. And, I'd bet many casual COD players don't know or care about the acquisition.

Which is why Jim Ryan pushed to make sure that that one game continues to be sold as usual on Sony's platform to keep the status quo. Every other IP owned by Activision are worthless. And Activision has shown they don't care about other IP like Tony Hawk by cancelling them.

Sales WILL be lost on Xbox. That's for certain. Microsoft can only hope that Xbox gamers continue to buy up those micro transactions to make up for those lost sales. Only positive for Microsoft is that they get to dip into PlayStation game sales that we all know from history and NPD, that Sony's console sells more games. But increase subs from Sony fans for game pass? Not happening in any way that matters.

Sony, on the other hand, can have their cake and eat it too. They get COD and they can continue dropping more content for their fastest selling GaaS game which is Hell Divers 2. As the game passes 12 million sales and doesn't beat you over the head with micro transactions, Sony has a win win situation and can support the game getting more content to keep players engaged.

As a side note, COD is probably going to turn into some version of Sea of Fortnite Duty. Games as a service sitting in game pass being milked dry with micro transactions and constant updates making you feel you're playing an unfinished game that keeps going and going with no soul.

Tedakin126d ago

I'm not sure why everyone is acting like COD is a surprise. That was always the plan. They said in court during the FTC case they were doing this. They have said repeatedly and recently all first party games are going to Gamepass.

badboyz09125d ago

gamepass like PS Plus are rental services. Games like COD you buy not rent. So in my case unless I plan on keeping gamepass for 2yrs minimum than the benefit of adding cod is pointless.