People have been
saying that Sony should take a leaf out of MS's book in marketing games but I
don't agree. In fact I think MS's marketing is messed up and here is why.
1. You shouldn’t spend millions upon millions to market a game that is already
guaranteed to sell millions. Halo 3 and Gears 2 are good examples. The reason
why there is marketing for a product is to ensure it will sell. Did Halo 3 and
Gears 2 need it? I don't think so. On name alone Halo 3 and Gears 2 will sell
themselves.
2. MS's fetish for the hardcore market and their disproportional spending in
marketing core games and casual games. MS's with their marketing strategies
have always come across to favor the hardcore gamers. Why aren't there any
mountain dew Banjo drinks? MS have done a good job in diversifying their lineup
this gen which includes casual gems like Viva but where is the Gears 2 level of
hype and ads for viva or Banjo?. You see. The message MS is sending out to the
casuals with their marketing strategies is that only the hardcore matters and
others are just afterthought. Well guess what? MS like Sony needs the casual to
sustain their growth.
If you compare this to Sony. It’s completely the opposite. Sony never
discriminates between gamers or games. Sony gives equal importance to all their
games with their marketing strategies. If you look at all major PS3 games so
far like Uncharted, MGS4, HS,LBP,RC TOD,R1,R2. All of them had similar level of
advertisement from Sony. The overall message Sony is sending is that all these
games are important and so are all the different gamers that love them.
Even with GT5. I doubt Sony will put in a Super Bowl ad lol!.
1. You shouldn’t spend millions upon millions to market a game that is already guaranteed to sell millions. Halo 3 and Gears 2 are good examples. The reason why there is marketing for a product is to ensure it will sell. Did Halo 3 and Gears 2 need it? I don't think so. On name alone Halo 3 and Gears 2 will sell themselves.
It is all part of their propaganda plan... they want everybody to know that they have a great game... puts the xbox in people's minds. BIG BOSS will snap necks for this.
Microsoft puts there eggs all in one basket. Most of the marketing goes to one game every year. 1st year Gears, 2nd year Halo 3, and 3rd year Gears 2. This is why they don't got many 2nd party or 1st party developers because they won't be treated fairly with the amount of marketing as the top game. Microsoft is inexperienced in the gaming industry and soon the bad things will catch up to them. We already seen the faulty hardware because rushed the system out.
"Did Halo 3 and Gears 2 need it? I don't think so. On name alone Halo 3 and Gears 2 will sell themselves."
That's just, like, your opinion man.
At least thats what the Dude would say. Walter on the other hand would have just shot you by now.
rofl no wonder your usual posts are idiotic and blind. I hope u are never hired as a sales rep since u cant grasp simple logic. Of course you need advertising, even sony admit it themselves that they need to step it up in order to compete. jeez