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cmrbe

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MS marketing is messed up and Sony got it right

People have been saying that Sony should take a leaf out of MS's book in marketing games but I don't agree. In fact I think MS's marketing is messed up and here is why.


1. You shouldn’t spend millions upon millions to market a game that is already guaranteed to sell millions. Halo 3 and Gears 2 are good examples. The reason why there is marketing for a product is to ensure it will sell. Did Halo 3 and Gears 2 need it? I don't think so. On name alone Halo 3 and Gears 2 will sell themselves.

2. MS's fetish for the hardcore market and their disproportional spending in marketing core games and casual games. MS's with their marketing strategies have always come across to favor the hardcore gamers. Why aren't there any mountain dew Banjo drinks? MS have done a good job in diversifying their lineup this gen which includes casual gems like Viva but where is the Gears 2 level of hype and ads for viva or Banjo?. You see. The message MS is sending out to the casuals with their marketing strategies is that only the hardcore matters and others are just afterthought. Well guess what? MS like Sony needs the casual to sustain their growth.

If you compare this to Sony. It’s completely the opposite. Sony never discriminates between gamers or games. Sony gives equal importance to all their games with their marketing strategies. If you look at all major PS3 games so far like Uncharted, MGS4, HS,LBP,RC TOD,R1,R2. All of them had similar level of advertisement from Sony. The overall message Sony is sending is that all these games are important and so are all the different gamers that love them.

Even with GT5. I doubt Sony will put in a Super Bowl ad lol!.


 
 


 

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Snake Raiser4310d ago

1. You shouldn’t spend millions upon millions to market a game that is already guaranteed to sell millions. Halo 3 and Gears 2 are good examples. The reason why there is marketing for a product is to ensure it will sell. Did Halo 3 and Gears 2 need it? I don't think so. On name alone Halo 3 and Gears 2 will sell themselves.

It is all part of their propaganda plan... they want everybody to know that they have a great game... puts the xbox in people's minds. BIG BOSS will snap necks for this.

4310d ago
mikeslemonade4310d ago

Microsoft puts there eggs all in one basket. Most of the marketing goes to one game every year. 1st year Gears, 2nd year Halo 3, and 3rd year Gears 2. This is why they don't got many 2nd party or 1st party developers because they won't be treated fairly with the amount of marketing as the top game. Microsoft is inexperienced in the gaming industry and soon the bad things will catch up to them. We already seen the faulty hardware because rushed the system out.

Lombax4302d ago

"Did Halo 3 and Gears 2 need it? I don't think so. On name alone Halo 3 and Gears 2 will sell themselves."

That's just, like, your opinion man.

At least thats what the Dude would say. Walter on the other hand would have just shot you by now.

monitor4290d ago

rofl no wonder your usual posts are idiotic and blind. I hope u are never hired as a sales rep since u cant grasp simple logic. Of course you need advertising, even sony admit it themselves that they need to step it up in order to compete. jeez