Xbox 360 Lost in Translation; Famitsu's Top 20 Xbox 360 Titles

IGN - by Hilary Goldstein, January 11, 2008:

Famitsu recently released its compilation of Japanese game sales data for 2007. Though Microsoft has expressed confidence in its ability to compete in Japan, the sales numbers don't look promising. No Xbox 360 game cracked the top 100 in sales in Japan for '07 and only three titles (Ace Combat, Eternal Sonata and Halo 3) showed up in the top 20 for sales in any given month. None broke into the top 10.

It's no surprise that Xbox 360 could not muster strong software sales in Japan. According to Famitsu, the system sold just 257,841 units in the entire year. That's a million less than PlayStation 3 and more than 500,000 less than the PS2.

Surprisingly, the top-selling 360 titles are predominantly Western-developed. Though Lost Odyssey topped the list with just of 90,000 units sold, the top 20 includes Halo 3, Crackdown, Gears of War, Elder Scrolls IV: Oblivion and Assassin's Creed.

IGN has Famitsu's top 20 list of Xbox 360 titles.

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wageslave3983d ago

In other news, Xbox 360 is dominating American software sales. And, America is a vastly larger market.

In otherwords; who cares?

socomnick3983d ago

lol well said Japan is unimportant to me. :)

destroyah3983d ago (Edited 3983d ago )

stop sucking on microsoft's penis? what bunch of no life homo virgins

KidMakeshift3983d ago (Edited 3983d ago )

It's not surprising. Japan doesn't have many quality 360 games that aren't made by western developers. Japanese exclusive (temp.) 360 games are quite sub par for next-gen (Onechanbara, Bullet Witch, Far East of Eden, Senko no Ronde, Vampire Rain, etc.)

The only strong titles they have are worldwide releases like Lost Planet, Blue Dragon, Lost Odyssey, etc..

Ikanago3983d ago

In my opinion, Microsoft would need to create first party development studios in Japan that cater to Japanese gamers by making the types of quirky novelty games that many Japanese people like. Nintendo and Sony both have Japanese dev studios that make games specifically for that market.

MS takes the approach of selling its Western games in Japan and hoping for the best. It's not a surprise that these types of games don't sell in Japan, as they're not all that appealing to the mass majority of Japanese gamers.

Since it seems that MS doesn't care about making games exclusively for the the Japanese and it shows, they get no sales there.

BTW, While I'm no expert, I have lived and worked in Japan and speak fluent Japanese...just for the record.

KidMakeshift3983d ago (Edited 3983d ago )

I thought they kinda have with Mistwalker Studios. Plus they have Capcom, Squarenix, Bandai Namco, Tecmo, Sega backing up their system.

I think hardcore gaming in Japan has taken a backseat after Nintendo introduced casual gaming

lawgone3983d ago

Good analysis...bubble up

Ikanago3983d ago (Edited 3983d ago )

Right...but those are 3rd parties that make games for MS (Bandai, Namco, Capcom, etc.).

Nintendo has both a Kyoto and Tokyo studio. SCEI has their JAPAN Game studio headed up by Kaz. Both of those studios make certain games specifically for the Japanese market (we never here about them here in the west cause they never come out here).

It's the same here in America where we have games that Japan will never see. I think MS would need to do something similar with a studio in Japan. Having Square make a few games isn't enough, because they're still basically trying to compete in Japan by supplying the country with the types of Euro/American games that sell well HERE. And many of them don't sell all that well in Japan (this is true too of SONY in Japan with Western games like Ratchet / Resistance).

Plus, there's a lot of brand loyalty in Japan which no doubt factors into sales there as well (same reason why MS sells so well in US).

I'd bet that if MS had an internal Japan development studio that focused on quirky cutesy casual games marketed and sold specifically in Japan, they would be in much better shape.

KidMakeshift3983d ago (Edited 3983d ago )

They just need to make Koei exclusive to their system

And force them to make Guitaroo Man 2

Skerj3983d ago

Yeah I can't believe Dynasty Warriors: Gundam sold so well. When I played it was like "wow, 2 sh*tty franchises combined into one super sh*tacular game!! YAY!!". That game made Ninety Nine Nights look like Devil May Cry 3, apparently everyone didn't share that sentiment though.

jackdoe3983d ago

You've got to remember one thing. Madden 08 was complete garbage and Americans snatched it up right away. So in that regard, we are the same.

KidMakeshift3983d ago

Dynasty Warriors, Samurai Warriors, Bladestorm, Kessen, Romance of The Three Kingdoms all sale like crazy in China, Japan, and Korea. If you made those exclusive to the 360 I think pure pandemonium would erupt.

+ Show (4) more repliesLast reply 3983d ago
NinjaRyu3983d ago

I agree. I think Microsoft needs to have those kinda Game studios in japan as a 1st party studios. However I don't blame Microsoft for having any Japanese 1st party this console round. Microsoft had a 1st party studio back last console round and it didn't help them much in japan.In fact I'm also starting to lose faith in Japanese type game studios because of how unfair their acting towards Microsoft. Also I Microsoft had a bad relationship with a very well known RPG studio. That might also be another reason why they don't try as hard with those studios anymore.(well at least without bring bags of money to the table.)

Ikanago3983d ago

I agree. MS is unlikely to invest in starting up internal Japanese game studios because (up to this point at least) their existing partnerships and new IPs have produced next to zero hits in the territory. It's a risky move for them to be sure.

But, I don't think MS can realistically get ahead in Japan with their existing strategy of pushing popular Western hardcore games over there and hoping for them to skyrocket in the J-charts.

If Japanese developers only sold their quirky cooking-simulators and slot machine games here in the West, their profits would tank as well. J-studios know this and so they develop Western-Japanese hybridized games that blend action and anime like MGS, DMC, FF, Biohazzard, etc.

Realistically though, I think MS would need to put themselves on this trajectory of developing Japanese style games in-house NOW, to potentially see payoffs for their global brand in the next console cycle.

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