Editorial Policy

Our goal at N4G is to build a strong relationship with our readers, based on trust through all the work we publish. It’s why we strive to create transparent, unbiased and factual content for video games, as well as gambling platforms and games.

Our goal is to prioritize you, our readers, without favouring any publishers, commercial partners or advertisers. In this editorial policy, we give you a closer look at how we support this commitment across all our work.

N4G’s Mission

We’re here to help you make informed decisions across all gaming and gambling platforms. This includes video games and gaming hardware, as well as online casinos and betting platforms, which we all cover with the same standards of fairness, accuracy and transparency.

At N4G, we want you to get a clear understanding of the content we discuss, without any influence from paid endorsements, hidden agendas, or marketing spins. Our editorial team is dedicated to rising above these issues and giving you the trustworthy content you deserve.

Editorial Independence

Full Editorial Autonomy

The N4G editorial team is independent from all our commercial endeavours. We never accept payment to influence our reviews, ratings or coverage. As an unbiased site, we do not allow publishers, casino operators and betting platforms to have any say in these editorial decisions.

Although we earn revenue through affiliate partnerships and advertising, these connections do not influence any of our content. All of our expert writers and editors express their opinions freely and transparently, with the liberty to criticize and comment as they see fit.

No Pay-to-Play

We do not accept payment for positive reviews or higher review scores, guaranteed placement in buying guides or recommendation lists, editorial content disguised as advertising, or pre-written content from operators or publishers.

All the N4G editorial content has been created by our team or by trusted collaborators who work strictly within our editorial guidelines.

Review Independence

N4G reviewers are completely independent in their ratings and observations. Operators and publishers are not given notice of review scores, a preview of reviews before they’re published or any opportunity to influence our content in any way.

How We Create Content

To create our game reviews, we fully play through games, so our reviewers give you first-hand, genuine opinions. To deliver our review as soon as possible, we accept review copies from publishers, but this in no way obliges us to give a positive score. Should we not be provided with a review copy, we buy games ourselves. Whenever we discuss demos of games or titles that are still in beta, we label these clearly as previews and not final reviews of the product.

With online casinos and betting platforms, our reviews are similarly written after testing these platforms first-hand. Reviewers assess each platform based on their licensing and security, game selection, promotional offers, payment methods, and customer support. We write our review specifically for players, pointing out issues and benefits along the way. Responsible gambling is one of our top priorities, and we always include information, links and tools that can help support our players to gamble responsibly.

On occasion, we sign non-disclosure agreements and stick to embargo dates to have content ready for upcoming release dates. These agreements let us deliver our material on time, but don’t have an effect on our opinions. We inform our readers whenever content is subject to any restrictions.

Transparency and Disclosure

Affiliate Relationships

N4G has affiliate partnerships through which we earn commission when readers click links and make purchases or sign up for services. We disclose these affiliate relationships in a clear way and ensure that they do not influence our editorial content, ratings or suggestions. 

For more information on how affiliate marketing works at N4G, read our Earnings Disclaimer.

Sponsored Content

From time to time, we publish sponsored content and advertorials for partnership brands. Any sponsored content on N4G is always clearly labelled.

Regardless, sponsored content is still created with the same quality standards as our editorial content, giving readers the same level of value. We still have editorial control over these pieces and do not publish any material that misleads readers or compromises our goals.

Conflicts of Interest

Writers and contributors at N4G must disclose personal and financial relationships that could potentially influence their work. Any staff members with conflicts of interest on specific games, developers, betting platforms or casino operators are not allowed to write on those subjects.

Accuracy and Corrections

Accuracy Guarantee

Every article we write goes through fact-checking and editorial review before it is published. This is in line with our editorial standards, where we verify claims, cross-reference sources and make sure that technical details are correct and accurate.

Corrections Policy

Even with these mechanisms in place, errors are bound to occur. So, when we find mistakes or receive genuine reports of inaccuracy, we address these in a quick and transparent way.

Regular Updates

Both the gaming industry and online gaming scene are changing rapidly, with new releases and updates being released that can change the way a product functions. We regularly review our content and update it as necessary to make sure it remains accurate. All major updates on reviews are noted with updated timestamps.

Content Standards

Our N4G content is completely original or properly licensed. We credit original sources for news, data and information, including links to these primary sources whenever it’s possible. Everything we report is based on evidence and avoids sensational headlines or clickbait. As much as possible, we aim to give you several different perspectives on controversial issues for a wider view of the narrative and treat all our subject material fairly and respectfully.

Community Feedback

Input from our readers is always welcome. If you come across any dated information, factual errors or take issue with any of our content, please get in touch. This level of feedback helps us to maintain our standards of quality by quickly identifying any underlying issues.

Review Methodology

Video Game Reviews

We consider lots of different factors in our game review process, including story, gameplay mechanics, visual and audio presentation, technical performance, replayability and value for money. Everything expressed in our reviews is the reviewer’s independent opinion based on their experience of playing the game.

Casino and Betting Reviews

With our casino and betting reviews, we assess platforms based on their having valid licensing from trusted regulators, fair terms and conditions across the board, a varied and high-quality game library, fast and secure payment methods, responsive customer support, a user-friendly interface and navigation, and responsible gambling tools.

We never recommend unlicensed and unregulated platforms, regardless of the potential affiliate commissions they may offer.

Advertising Standards

The advertising at N4G is handled by a separate entity from our editorial work. Advertisers have no say in the editorial content we produce, nor any reviews, ratings or suggestions. We refuse to advertise platforms that we don’t recommend in our work and that conflict with our community standards.

Our Team

Our team at N4G is made up of experienced gaming journalists, industry experts, and dedicated reviewers who enjoy playing these games and are passionate about creating content for our readers. The editorial team is made up of gaming journalists who have had several years of experience in the gaming, casino and betting industries. They bring with them a wealth of expertise in online gambling, as well as video game software and hardware, enabling them to optimize our work to the highest levels of quality, consistency and accuracy.