Mass Effect 3 Ending: Legal Experts Weigh In On "Deceptive Advertising"

(GamesIndustry International) No matter how good a particular video game might be, some gamers will always find something to complain or have misgivings about; it's been a reality of the business practically since video games have been in existence. However, since the average gamer is now older and more aware of his/her rights as a consumer, repercussions can end up being much greater than just angry remarks on a message board. Take, for example, the recent comments put forth by the Better Business Bureau (BBB) in the US...

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Godmars2902796d ago

Seriously thought a consumer group should take a look at this.

As much as I often bitch about ME3, I've never wanted them to change the ending - I wanted them to do it right the first time.

And besides that, Bioware made tons of promises in regards to the game. Like MP would have no effect on the SP ending, and yet you need to play MP to get the best ending in the game.

People need to be looking at this, as well as Asura's Wrath and FFXIII-2, both of which are taking excessive liberties with DLC. Making the conclusion to what many were expecting to be a complete story something that has to be bought in addition.

Valkyre2796d ago

People complaining about "false advertising"... yeah because most advertisements are pretty accurate and real!

Indeed they are, hey I must go and sue AXE deodorants because I watched the commercial and the guy using it was being chased by 2957290380520 awesome half naked babes on the beach!

I tell you I tried the same and it didnt work! FALSE ADVERTISEMENT!

Time to sue AXE!!


Pozzle2796d ago (Edited 2796d ago )

Actually, Axe is pretty clever when it comes to dodging false advertisement laws because their ads never flat-out state that "If you wear Axe, you will DEFINITELY get hundreds of women chasing you". Because that would be a blatant lie. So instead they use manipulative imagery and double-entendres (like "Wear some, get some") to catch people's attention without explicitly stating that the use of their deodorant will attract more women or even more attention.

It's still a bullshit way of advertising. But there's a reason false advertisement claims against Axe have never made it to court. Because their ads don't make any definite without-a-doubt false claims.

ufo8mycat2796d ago (Edited 2796d ago )

LOL that is totally different Valkyre

If a company selling deordorants had an advertisement stating 'NO ALUMINIUM or any other harmful chemicals in our deodorants', but it turns out there is - would you be okay with this?

Theres a big difference in ads between what you mention and the example I gave above, which fits in line what EA/Bioware advertised with Mass Effect 3.

The difference between the deodorant example I gave and the false advertising with ME3?

False advertising with the 'No aluminum in our deodorants' is much more serious compared to false advertising in video games.

In other words - most people don't give a shit about false advertising in video games, because its a video game, but it is still false advertising and misleading.