Twinfinite: EA Has Gigantic Balls

Despite some of the technical problems with the demo version of the game (mostly in the PS3 version), Kingdoms of Amalur: Reckoning looks like a very promising game. It has color, slick graphics and a satisfying combat system. Like most new games nowadays, it has special content that you can only get by pre-ordering the game. Unfortunately it looks like they will be offering unique pre-order content depending on where it's purchased from. This is a practice that I do not understand. Are they trying to get people to buy the game multiple times to get all of the content? Pretty ballsy move from a brand new IP. You know what else is ballsy for a new IP that no one has ever heard of? A near $300 Limited Edition. I'm not even kidding.