Stringer: Sony won’t go it alone on the PlayStation Network
BusinessWeek – Kenji Hall, December 11, 2007:
Sony’s plan to take on the likes of Microsoft and Apple with a video-downloading service some time next year is no secret. But on Dec. 11, Chairman and Chief Executive Howard Stringer offered a tantalizing clue about what the service would not be: another go-it-alone Sony effort.
Sony’s chairman suggests he’ll let other Hollywood studios, music labels, and gadget makers piggyback on the PlayStation Network if they use Sony’s digital rights management (DRM) technology.
