190°

Microsoft will need more than a food salesman to fix Xbox problems

SmartHouse - David Richards, Tuesday, 11 Dec 2007:

"Microsoft is going to need more than a new salesman if it is to stay competitive in the gaming console market. Late last week Microsoft who this year have had to face up to claims that 30% of their Xbox 360 consoles were duds appointed a Nestle former food executive Sean Davies as their new Entertainment Devices sales director in an effort to bolster retail sales for their fledgling console and gaming software."

Richards writes that a big problem for the Microsoft Australia is their PR, marketing and brand consistency at a consumer level.

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smarthouse.com.au
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Lame
a poorly written article, offers nothing at all about Australia (uses US figures) Fact: Xbox 360 has outsold the PS3 in Australia this year and outsold the Wii the last 3 months
Zhuk6413d ago WhoDisagree(0)Agree(0)
ShiftyLookingCow6413d ago (Edited 6413d ago )

Its David Richards. Read his previous articles.

edit: well he is supposed to be anti MS. He is the one who made the rumor that MS is releasing a 360 with inbuilt HD-DVD and stuff.

Blademask6413d ago

Is that a good thing? or a bad thing?

ktchong6412d ago

He has certain credibility issues. Well, he has a lot of credibility issues.

But I just submit the story. Doesn't mean I agree with or even respect what he has to say.

marionz6412d ago

posted by round peg...oh why am i not surprised!

this site doesnt need people like round peg, crazy fanboys that spend more time posting trash about the compitition than actually enjoying their console of choice

mighty_douche6412d ago

still everything he said is true.

Zhuk6412d ago

Basically this is an awful article from somebody who is notorious for having an anti-360 agenda.

His criticism also makes no sense. The guys job is to sell Xbox 360s in Australia, he's just a marketer he is not responsible at all for the RROD issue, which already has been fixed thanks to hardware revisions and manufacturing rates and failure rates are down according to MS executives. It's like asking a receptionist at Samsung to fix your TV, it's not gonna happen.

Also, I would like to point out the Xbox 360 outsold the PS3 this year in Australia and has outsold the Wii for the last 3 months. Australia is one of Xbox 360s strongest territories, up there with US, Canada and UK

Silver Bull3t6412d ago

"....the RROD issue, which already has been fixed thanks to hardware revisions".

This has yet to be proven imo. I'd love for that to be the case, but until they shrink the XenoS I'm not expecting the rediculous amount of "general hardware failures" to be resolved. The XenoN shrink and heatsink revision was a step in the right direction, but they need to get the GPU revision DONE and increase airflow thru the case. I'm a 360 owner and fan, but if they don't get their sh!t together I'm defecting.

ukilnme6412d ago

I am a PSWii60 supporter but if MS does not truly fix the 360's issues, I am done with it after the 3 year warranty.

richie007bond6412d ago

Spot on,well said bubbles 4 u

Ashta6412d ago

Well, supposedly the new Falcon chips RRoD out as well. Youtube has like a thousand RRoD videos uploaded and many of them are Elites (which Microsoft said wasn't supposed to RRoD) and the new Premium 360's (which have the silver DVD instead of the old white one. This was the model that supposedly dropped the Zephyr chip for the cooler Falcon and added HDMI).

Hell, a while back a japanese tech guru (the story was posted on here or Kotaku....cant remember) tested the wattage and temperature outputs of the 360 and found that the inside of the box got upwards to 100 degree's C for the Elite. Which....is pretty darned hot. The fact of the matter is that 360's still shut down day after day yet Microsoft has said that the issue was already supposed to be resolved. My local gamestop has had to replace their demo 360 4 times already....now they don't have a kiosk set up anymore....

Oncnawan6412d ago

Xbox 360 Premiums have had the chrome DVD tray since launch. Nice try, though.

+ Show (2) more repliesLast reply 6412d ago
bigmack6412d ago

OK WHY IS THIS ON THE PS3 SECTION AGAIN?

Mikey_Gee6412d ago

The story was probably dug up by a 360 hater and hardcore PS3 fan that hates anything without a Sony logo.

This was posted to help fuel the fanboy fires that are in full force on these type of sites.

littletad6412d ago

The majority of people on here are Sony fans. At first, there's nothing wrong with that, but all they dig up is anti-360 articles with little to no credentials.

PS3PCFTW6412d ago

haha.........expect more anti microsoft articles from here on out.

its inevitable.

the cosumer, media and average joe are finally realizing what a piece of sh1t the 360 is, and what a value the ps3 is.

just remember my words.

Lord Cheese6412d ago

so, you've got a "cosumer" what ever that may be, and "average joe" which as i recall, was a bad US dating show, that have realised rabid fanboys cant help trolling.

If thats what makes up the games buying public, its no wonder everyone is buying wiis.

Besides, if you actually read something before you posted it, you'd realise that your comments are utterly ridiculous. There have been anti-microsoft posts all over the internet for years, and there will be for many years to come, regardless of their success in the games industry. You fanboys would do yourselves such a favor if you thought before you posted, for a start you wouldnt sound like 10 year olds trying to start a playground punch up.

ukilnme6412d ago

I will remember your words and I will also remember that you are a worthless troll.

ironwolf6412d ago

That's why they don't buy games for their console. They have to wait for mommy to go to Toys R Us.

Pothead216412d ago

Fanboys stunt the growth of the video game industry as a whole. As you sit there screaming to anyone who will listen that MS is the devil and the PS3 is better in every way, you don't see that the other consoles have their own good points. you don't realize that what you're doing is slowing the advancement of all videogames.

+ Show (1) more replyLast reply 6412d ago
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160°

It exists and works: This is the portable Xbox 360

Its creator eliminated components that were not essential to speed up its development, such as the Bluetooth of the controls.

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en.generacionxbox.com
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Community8h ago
MaximusPrime_17h ago

Does it have red LEDs in case of failure?

9h ago
Reaper22_4h ago

I heard that a mobile version of concord is being released for it.🤭

200°

Xbox Mass layoffs Are Expected To Hit On July 2, 2025

The previously rumored mass layoffs at Xbox are expected to happen on Wednesday, July 2, 2025, according to a new rumor.

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twistedvoxel.com
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14h ago
lukasmain10h ago(Edited 10h ago)

They will have fired close to 20,000 people all up after this round of lay-offs coming, since the ABK deal announcement in January 2022. Shocking really

January 2023:
Microsoft laid off 10,000 employees, which was a significant workforce reduction.

January 2024:
Approximately 1,900 gaming employees were laid off following the Activision Blizzard acquisition.

May 2025:
Microsoft announced a further 6,000 layoffs as part of an organizational shift.

June 2025:
Additional layoffs, including 650 in the gaming business, focused on corporate and support functions

9h agoReplies(2)
Obscure_Observer9h ago

"They will have fired close to 20,000 people all up after this round of lay-offs coming, since the ABK deal announcement in January 2022. Shocking really"

It's not that shocking considering these numbers aren't just Xbox numbers as you're deliberately trying to make it seem for some reason.

Interestingly, another no shocking fact is that whenever Microsoft releases its quarterly earnings reports, you're quick to point out that those numbers aren't exclusive to Xbox. Yeah... go figure.

Ganif7h ago

They also fired around 2500 people across Microsoft's gaming divisions and Zenimax shortly after buying it, and before they closed down 4 studios including Arkane and Tango.

I remember Satya boasting about how compassionate he was for splitting the list 50/50 across the two companies.

6h ago
Obscure_Observer4h ago

"They also fired around 2500 people across Microsoft's gaming divisions and Zenimax shortly after buying it"

Bring your sources. I´ll wait.

1dmj2h ago

He doesn’t have any sources lol

He also forgot that Sony does layoffs too

Hereandthere7h ago

Let's hope its not as bad as socials are making it, good luck to those that unfortunately lose their jobs.

7h ago
Lightning777h ago

Could be not as bad could be horrible. But it's Ms so I'm expecting the absolute worst.

-Foxtrot6h ago

Sometimes I feel like they brought in Sarah to take the heat away from Phil.

Phil has always stuck his nose into everything Xbox related when it's something positive or at least neutral but as soon as they went the multiplatform root he's stood back and let Sarah do most of the talking in terms of PR. Now they are doing the same with layoffs.

The person who should be let go is Phil himself.

RhinoGamer884h ago

Phil and his inner circle of circle jerk bros like AG.

Obscure_Observer4h ago

"Phil has always stuck his nose into everything Xbox related when it's something positive or at least neutral but as soon as they went the multiplatform root he's stood back and let Sarah do most of the talking in terms of PR. Now they are doing the same with layoffs."

You have no idea what you´re talking about.

*IF* Microsoft decides to address the upcoming layoffs, Matt Booty will be the one in the spotlight since he is the president of XGS.

Phil will probably be on some bs drama later doing interviews telling people how "devastated" and "sorry" he is for those affected while wiping away his tears with money.

Sarah is the President of Xbox (hardware) so she will be better off taking care of hers business and let both Matt and Phil face the backlash.

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80°

Split/Second Is The Explosive Racing Game That Deserved a Sequel

The Outerhaven writes: Split/Second was the explosive arcade racing game that outshone Ridge Racer and Burnout. That is, until Disney shut it all down before a sequel could happen.

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theouterhaven.net
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Community1d 2h ago
OmegaSoldati1d ago

As a kid i had some heart attacks playing this game. The soundtrack right on point with those close calls. I love this game.

shadowhaxor1d ago

Agreed. I still love it and play it often. Still sucks that Disney was like, nah... this game didn't do well, when it did well against other racers and reviewed well.

MaximusPrime_23h ago

Split/Second was one of the game I enjoyed playing. In fact it's still the most popular video on my YouTube channel. It's a gameplay of Split/Second posted 15 years ago. This past month 25 people viewed it. Split/Second is a favourite amongst racing gamers worldwide.

AuraAbjure20h ago

This game was super awesome and hella fun playing split-screen with the homie. Trashing your friend’s car during split-screen competition using one of those QuickTime events was so funny haha

wesnytsfs16h ago

That and Blur both deserve a sequel, they came out within days of eachother.

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