The simExchange – Industry to set Software Sales Record
The simExchange has released their monthly industry report.
Key Topics:
– Video games to break record sales
– PC Games continue to cannibalize each other
– Assassin’s Creed – the woes of new intellectual property
– Rock Band – Too many hands in the cookie jar
– Wii – Can it handle M-rated titles
Analyst Jesse Divnich comments on sales:
"The prediction market expects November’s software sales to be $1.15 billion which is a 42% increase over sales last year… [Software Sales] will be the highest ever seen in the month of November and the first time November sales will break $1 billion… Combining The NPD Group’s estimates in October, retailers will net over $4.04 billion in software sales this holiday quarter, a 39% increase year-over-year-a record as well. "
