Nintendo’s Wii gamble – and big win

Nintendo’s Wii gamble – and big win

jcgamer|18 years ago|Industry

ReportonBusiness.com writes:

"The Wii is also the centrepiece of one of the biggest corporate comebacks in history. Just five years ago, analysts were writing off Nintendo Co. Ltd. The company, which made video games a staple of living rooms everywhere, faced increasing console competition from tech heavyweights Sony Corp. and Microsoft Corp. Suddenly, Nintendo had to reinvent video gaming to save itself.

So Nintendo cast its gaze inward in an effort to bring back the glory days of the late 1980s and early 1990s…"

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