600°

HD DVD told: 'you're missing the boat'

Asher Moses reports on the state of HD/DVD and Blu Ray in Australia:

Paul Uniacke, managing director of the Franchise Entertainment Group, which owns Video Ezy and Blockbuster in Australia, said the local roll-out of HD DVD had been too slow as its supporters did not see Australia as an important market compared with the US and Europe.

The trend in player sales is consistent with sales of HD movies. More than 102,000 Blu-ray movies have been sold to date, as against just under 18,000 HD DVD movies.

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theage.com.au
Zhuk6080d ago

HD DVD's presence and marketing in Australia has been nothing short of terrible, while the Blu-Ray camp has spent millions ensuring their format wins. It's so bad most Australians don't even know what HD DVD is, but if you ask someone what Blu-Ray is chances are they know it.

HD DVD is going to have to do a lot better if they wish to have any chance at winning this format war

bootsielon6080d ago

After all, you know how to talk like a true Xbox 360 marketer, as if you were truly working for Microsoft. The HD-DVD group could surely use your inflammatory rhetoric skills.

mikeslemonade6080d ago

I don't know if it's a bad thing or a good thing to own a hd-dvd player in Austrailia. The good thing is that you can say you're part of less than one thousand people in the entire continent/country to actually own a hd-dvd player.

Cysquatch6079d ago

With Superbad and Pirates releasing today, its going to be another ugly week for HDDVD and yet another nail in the coffin.

marinelife96079d ago

I think the whole war is the difference between companies that made smart decisions and ones that did not. I think we can all agree that both technologies are basically the same with Blu-Ray just offering more space. However the key decisions that were made along the way is what made and broke both camps.

1. Sony putting a Blu-Ray drive in every PS3 was smart.

2. Toshiba and Microsoft not putting a HD-DVD drive in the 360 with a year head start was not a slightly more expensive 360 with a year head start might have ended the war early.

3. The BDA focusing their efforts on gathering studio and CE support was smart.

4. HD-DVD spending money on buying studio support from Paramount sans Spielberg instead of Disney or Warner was not smart.

5. BDA spending their resources on advertising and mobile tours to try and push Blu-Ray into the household name category was smart.

6. HD-DVD dropping their player prices dramatically was the one smart thing they did. It will keep them in the race longer but will also keep them in the red much longer. Toshiba knows the point where they will not be able to recoup the losses of selling players below cost and short revenues because of giving away so many free movies. They will make their next smart business decision then.

7. Both were dumb by not working this out before hand.

But the consumer at least gets a much cheaper player and lots of free movies because of it.

+ Show (2) more repliesLast reply 6079d ago
Evil0Angel6080d ago

i thought the figure will be like 20:1 but it is only 5:1

bootsielon6080d ago

"Only", LOL

You know, in Japan, Blu-ray is outselling HD-DVD by "only" a 9:1 ratio. That must be bad, as it isn't a "50:1" ratio. *sigh*

PS3PCFTW6080d ago (Edited 6080d ago )

Its been over.

BLURAY WAS ALWAYS THE CONSUMERS CHOICE IN A HIGH DEF FORMAT.

to the gamer below me, post a pictur of what u drive with your handle on it an ill do the same.

Led Zeppelin6080d ago

It's been barely a year! What ALWAYS are you talking about?

MADGameR6079d ago

You are right. 360 fans were proven wrong saying ''Noone needs Bluray and noone wants it!'' A lot of people thought BD would be a failure, but they've been proven wrong just when the PS3 outsells the 360. SONY made the better choice as in the beginning, people thought they were stupid. I guess we can't predict after their decisions even if it sounds like a bad idea! People say the PS3 is too expensive, but in reality, they refuse to see what the console offers! The PS3 was all along $400 but because they included Bluray, thats when the price jumped to $600. MS just wanted to make it seem cheaper by NOT including HDDVD. If they had included HDDVD, it would've went to $600 the price of the PS3 and thats not EVENLY equipted with the stuff that PS3 comes with. You need to buy MS's X Box 360 Headset which is what? $59.99, then Wifi $99.99, X Box Live $49.99......OH WAIT...you have to buy Halo 3! ANOTHER $69.99. THATS OVER $800 just to have your 360 EVENLY equipped against PS3. So really in the beginning, the 360 was the most expensive console to begin with, but noone ever saw that. Now that the 360 is $375.99 or 379.99, it STILL goes over $800 If you want to get Halo 3, Wifi,HDDVD Drive,Headset. OH you want Gears of War as well? $59.99!

ruibing6080d ago

So the HD-DVD seemed to have abandoned AU for the time being to concentrate on US and EU, which shows from the delay of their biggest exclusive Transformers. It's amazing the low number of standalone sales there compared to the PS3s.

PS3PCFTW6079d ago

u mean in the bent over position?

i dont know...even pornstars get tired.

fact is hddvd is fvcced, and no false advertising nor misprinted numbers and hidden agendas can help them now.

if it was my company, id take the loss and recoup as much as i possibly can.......

akaFullMetal6080d ago

yea, doesnt seem like hd-dvd is doing to well, wonder how long they can stand to be in this position???

Show all comments (68)
90°

World of Warcraft developers form wall-to-wall union at Blizzard Entertainment

The new unit comprises over 500 developers representing the entire World of Warcraft development team.

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gamedeveloper.com
2d ago
XiNatsuDragnel1d 21h ago

Unions in gaming are necessary fr fr

montebristo1d 9h ago

I used to be anti-union, it kills productivity, investment and turns product mediocre. Their games suck anyways though so what was lost? Might as well get their people paid until they are dissolved.

shinoff21831d 9h ago

Unions are necessary regardless of how you feel. You know how fked the working class would be without them. As if we're not already.

montebristo1d 8h ago

No they aren’t, regardless of how you feel. Unions make zero sense for skill based labor. They are for people who press a button every 10 seconds on an assembly line. “working class” is a made up term. I don’t care about corporations or developers, I just want good games lol. Killing your incentives to appease the lowest common denominator doesn’t lead to great games imo

montebristo1d 2h ago (Edited 1d 2h ago )

I wasn’t trying to be offensive if I came off that way. The Union is an old mentality and I can see their usefulness but also the danger. We’re in the age of AI and robots and skill based labor. Unions can be dangerous these days. You could replace your entire workforce in one move. Checkmate. Look to the kiosk replacing workers in the 20 dollar minimum wage era.

Well run businesses don’t need unions. If you need a Union that business won’t survive anyway. Unless it’s propped up by the government with corporate welfare (which is the real issue). If you’re not going to spend some on your workers (Amazon, Google) then your welfare is cut off. No tax breaks. All you put together don’t match their wealth and resources, the union is a traditional memory at this point and counterproductive with this new enemy we face. They need a flying elbow from the top ropes. And by “working class is a made up term” I just mean we’re not a class system and even CEO Bobby Kotick puts in a days work lol. Or did.. It’s just a vague term that doesn’t mean anything no offense lol. People say “middle class” but that can change quick right? Up or down. That’s not a “class system”.

80°

The 'Kawaii' Is A Nintendo Wii The Size Of A Keychain

Modders have cooked up something pretty special – a Wii console which is small enough to fit on your keys. A wee Wii.

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timeextension.com
100°

Humble Games Lays Off Entire Team

Another studio has held layoffs, this time its Humble Games letting go of its entire QA team according to social media posts.

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insider-gaming.com
aaronaton2d ago

Why QA a game when the general public do it now....

anast2d ago

They will rehire cheaper labor during the restructuring. The stupid thing is that they are struggling and the first thing they do is lower the quality.