From Rabbids to Creed: Ubisoft Interview

As a week of games industry business begins in Lyon, first with GDC Lyon and then with Game Connection, GamesIndustry.biz continues its series of interviews with key figures from both events.

This time it’s the turn of Fabrice Pierre-Elien, business development manager at Ubisoft, who talks to GI.biz about the importance of Game Connection to Europe, the art of balancing original and franchise titles, and why Ubisoft was keen to support the Wii from the start.