Activision Confirms Price For PS3 Games
The price of next-gen console games was a hot issue last year when the bulk of Xbox 360 launch titles carried a $60 price tag. This week, Activision CEO Robert Kotick confirmed what many gamers already expected or even assumed: the company’s PlayStation 3 games will retail for roughly $60.
In a presentation to the Merrill Lynch Media and Entertainment Conference yesterday, Kotick indicated that the company is taking a next-gen pricing approach to its next-gen software, thanks in part to its success pricing PlayStation Portable games at $50, and Xbox 360 software like the best-selling Call of Duty 2 at $60.
"We have not seen a lot of consumer resistance at the higher price points and we expect that all of our next-generation products will be launched at $60 price points," Kotick said.
