EA regrets Need for Speed porn promotion

Electronic Arts has said that it regrets a promotion for its latest Need for Speed game which used Page 3 porn models for a topless photo shoot.

The images appeared on Page 3.com, the official softcore porn site of UK tabloid The Sun, and featured topless models posing with a Ferrari. The Need for Speed branding and EA logo featured prominently.

[gamesblow]

EA, I hate to be the breaker of bad news but your reputation was already tarnished well before the porn gig you tried to pull off. Trust me... You hit Rockbottom well before WCW Mayhem.

[vgn24]

It would have been almost passable with a different game, but not a racing game that children play. Considering children use the web to search their favorite or most wanted games, who would want their kid looking for Pro Street info and getting a couple topless chicks on the screen?

I'll say this, at least those chicks were hotter than the CKM 360 chick, lol, but in no way appropriate no matter how you cut it. I also agree with #1, EA's reputation was blown well before this.

[Ju]

Played by children...hm...and the hookers dancing in the game are appropriate. Sure. Well, I think it worked for EA. Its easier to ask for forgiveness then for permission.

[name]

EA porn> EA games

[Relientk77]

LMAO thats great

bubbles for u

[anh_duong]

i think this promotion went a bit "tits up"

[BSigel81]

I really didn't mind it, even though I will never purchased the games. It just comes with a maturity level for the game. I don't think they meaned to do harm by it, they just wanted to push off another game that is not complete and cater it to men and women 18+. But, I guess it did fail horribly if they regret it, I wonder how much more will it hurt their reputation.

[The Swordsman]

Well, first there were games by EA and now there is porn by EA... both equally unplayable.

[IntelligentAj]

They tried to capitalize on the sex sells theory. Unfortunately this doesn't apply to video games than can be played by children. I figured the leading publisher in the world would know this but I guess not.

[anh_duong]

i think EA had no choice but to capitalise on sex to sell their games - they weren't going to capitalise on quality were they?

[Anything but Cute]

it was good.

[Loopy]

What was good? The game or the sex?

[Enigma_2099]

... then there was no point to it... PEIROD. Yeah, I bet they DO regret it... makes them look awfully desperate to drum up interest in what appears to be another lackluster game.

Call me when they announce Hot Pursuit 3... that would almost be as good as sex.

[Charlie2688]

Don't waste time regretting it EA, use your time wisely and start setting up the next porn promotion :D

[Salvadore]

You can promote your games through soft porn, but not acutally improving quality of games?

[Meus Renaissance]

What is with the duplicate articles nowdays?

[narindp]

a bunch of retards who who cant program worth crap

[Marceles]

Hate to say it...but the ads are probably better than the game itself

[poopface1]

are that few people buying their games that they need too use boobs on us. I still dont want this game but I like the fact someone is making someone show us her boobs.

[falconm80]

I was one of those people who gave negrative feedback about this game when they released its demo, because game control sucks. Sadly because there aren't lots of games on PS3 I decided to give this game a shot and i bougth it.. I played it once for 30 min and I'm done with it forever. This game is a real waste of money.

[Komrad]

sounds like a nice lawyer response. regret doesn't really fix games by EA now does it?

[jlytle1234]

those boobs only bounce at 30fps on the ps3.

[Interpol Agent]

EA can't even sell a good game with Porn, What a mediocre game.

[Edwin1989]

it's just a few boobs, that's not porn, that's just a few innocent boobs

If they really had porn in that ad, then it would become interesting :)

[Kaneda]

Peter Moore is awesome! :) EA games are down... EA Marketing is UP for BIG ( . )V( . )! :)

[hotrider12]

now that EA regret using porn and losing millions of dollars maybe they'll pay attention now to us gamers and get the cops back in. and get the show on the road again. back to quality racing and better graphics.

[hotrider12]

now grand turismo 5 is coming out in 08 and if EA dont make quality graphics like gt5 need for speed can forget about it. especially if they dont go back to basic what made nfs what it was cop chasing!!!!