What if the PS Vita fails?

Now that we are just a few days away from the PS Vita launch in Japan, let us not forget that the Nintendo 3DS didn't do too well when it launched at the early part of this year and when that happened Nintendo had to lower the price of the 3DS to be able to sell more of their portables to the consumers and gain back their market share. While there are people who blamed the poor performance on lack of games on the portable there others who blamed it all on the insurgence of new and powerful mobile phones that seem to have taken over the market of late.