For the past few years, Electronic Arts has desperately been attempting to gain a leading share of the first-person shooter market. Games like Medal of Honor and Crysis 2 have been selected as champions to take down Activision and its Call of Duty franchise, but they've never been considered serious threats.
Battlefield 3 represents EA's first real chance at carving out a competing niche. With its huge marketing budget, gorgeous visuals, and an army of fans ready to argue in its honor, this is a game with some serious muscle behind it.
Today EA hosted its Investors Day, and Chief Executive Officer Andrew Wilson talked about the company's dedication to generative AI.
He's so excited to layoff more employees for FAKE STUPIDITY computer programing to replace them.
Hopefully EA takes a nosedive just like Ubisoft is currently doing. Lack of money is the only thing that can hurt them and possibly change them.
Knowing EA, I think they're more likely to sell their games cheaper or make Access the only way to play their titles than change course. They seem committed to destroying their labour force.
And the sad part here is that the proof of concept is there, where games can be made using AI.
I hate to say it, but those working in the gaming industry might be cooked. And unfortunately, I'm doubting most people will care as long as they get games they want. EA would absolutely dangle Dead Space 4 or a new Burnout in front of us, developed with AI. I wouldn't take it, but I think most fans would.
If AI does a better job then yeah why not? Though, I have massive doubts it will. If developers aren't willing to put effort in their games then they shouldn't be surprised that they're replaceable.
Damn, a new Burnout, don't even bring that up. It hurts just to read those words.
The indie scene is massive theses days, but the big budget scene is mostly trash. I wouldn't mind to see these big publishers suffer or crumble away.
But that can only happen when the casual gamer stops buying yearly roster updates or whatever garbage is marketed to them on TV.
CantThinkOfAUsername,
I disagree. I don't believe the developers are at fault here. I would think those people don't like what EA is doing, but it's EA and they have tremendous power in the industry. Not everyone has the leadership qualities to peel off and form their own company. Add to the fact that falling out of grace with EA might just be an industry kiss of death. These people don't have any power, so I really don't agree with saying they're not willing to put in the effort.
Hopefully, the only people who're going to be replaced by an AI are Andrew Wilson and his top management goons.
Of course it is. EA has been lazy for years. Profiting for investors and themselves without putting in the work. Having AI write code or build graphics for them just makes them even more lazy.
I'd laugh if those same investors built "executive code" and got rid of EA's CEO and board of directors and replaced them with AI.
Today Electronic Arts hosted its Investors Day and its executives shared what's next for the Battlefield franchise.
ohh god, here we go!
This is exactly why the gaming industry is failing. It's now an industry of suits "trying to find the fun".
...I'll help you out a little, If you're trying to find it, then it's not fun and neither are you. move on!
I disagree, tbh. I definitely wouldn't classify Vince Zampella as a soulless suit. It's kind of an acknowledgement that Battlefield fell off which is why they had to bring him in in the first place. He's probably the best shot EA has of making this franchise fun again.
From a software development perspective, what I read in the article of Zampella's approach of being able to easily playtest and iterate from early on in development is a good thing. That's likely a big part of why his COD games and Titanfall were so fun.
Calling Zampella a suit lol! People like Zampella are the half suits if you will, they bridge the gap between art and business. Suits don't care how fun a game is, they only care about profit margins.
It's people like you that's ruining the gaming platform, negativity already before it's even dropped
20 years ago, Bungie used to have the motto "making games we want to play", if the devs are having fun it's a good sign it's going to be an enjoyable experience. If the devs are worried about shareholders, quotas, fitting in with current trends and trying to make a small percentage of the population happy, it's not an encouraging sign.
Honestly, get them to sit down and play Bad Company 2 together.
If they can't see why that had the magic, they shouldn't be game developers.
The CEO of EA has iterated his massive ambitions about the next Battlefield entry in the new Q1 2025 financial results.
It ain't Bad Company 3 ... so stop false-promising ... but make it current-gen only plz ... it'll be 2025 ffs
More intentionally released broken games with micro-trash-actions, and of course fake apologies written by ChatGPT instead of doing it yourself because you don't give a crap if you sell people garbage for their hard earned money.
Ass.
Isn't that the whole point of having a "series" of games? Isn't the follow-up supposed to be inherently better or "more ambitious" than the previous entries? Unfortunately, this has not been the case for Battlefield in quite some time. I've still never even redeemed the free BF 2042 code I got a year and a half ago lol. Such a shame, used to be one of my favorite shooters back in the day.
You just need colurs and some rainbows. Anything will work. BF was killed once EA got their filthy paws over it, like the monkeys they are.
Jim sterling, hahahahahah.
I still think he is just trolling us.
"and an army of fans ready to argue in its honor"
Hahahahaha..that was a good one.
reviewer doesnt know how to play the game
"run for a very long time across a huge open space, then bump into a tank and die."
"Tanks are sluggish and alienate one from the atmosphere of the match, while airborne transport is a nightmare to use"
People bash on this guy because he actually isn't afraid to use the entire review scale. 7.5, when using the ENTIRE scale, is still a very good score. Sure, the game may not be for everyone or do anything new, but it has many redeeming qualities that one can't deny. I wish people could see that the review scale is more than just 7-10.
Biggest PR doesn't changing quality of simple military shooter.