Why Battlefield 3’s PC Version is More Than Just a Game

We know that console games help sell consoles, but it's easy to forget that PC games can sometimes do the same. And when it happens on PC, it happens on an enormous scale.

That's because when a big PC game comes along that's considered a generational leap, PC owners can, en masse, feel the need to go out and buy new hardware for their rigs. And Battlefield 3 is, for many, that game.