“This will be the biggest launch in SCE UK’s history, both in terms of ambition, numbers and spend and will be supported by a marketing budget of around £5 million.”
Great to hear, can't wait for Uncharted 3!
should of done it for resistance 3.
It's a shame that R3 wasn't given a big push as this too. Resistance and Uncharted are my two favourite franchises.
Agree. It's a real shame Sony don't put more into advertising their exclusives other than just YouTube and Internet. If they spent the amount of time advertising their exclusives as extensively as Microsoft do with multi plats then they would be onto a winner I love the uncharted ad campaign but I hate how uncharted3 is the only exclusive that's been heavily advertised outside the Internet. Infamous 2, resistance 3 and some others needed it more than uncharted in my opinion as uncharted is the biggest exclusive Sony have anyway.
Uncharted is not the biggest Sony exclusive... That goes to Gran Turismo and I'd say God of War is on par with Uncharted(sold less but has more brand recognition).
Resistance 3s marketing in the UK was £3 million, so this is an improvement.
I wonder how much marketing Twisted Metal will get?
@ beastgamer To be fair Naughty Dog are a Sony first party studio, whereas Insomniac are now starting to whore.
Ive heard this before..Then the game comes out and sales are not as high as its expected to be. Sony should just get microsoft marketing team.
I can only say FINALLY! *Go Uncharted 3!*
For once I don't mind being bombarded with television ads
UC2 was the best game I ever played. The biggest compliment I can give the game is that after I completed the story I wanted to forget everything I had played so that I could be blown away again each time playing it. I have high hopes for UC3
I just paid my copy off, the advertising was not needed here.
I'm glad they all advertising Uncharted 3 so much, it really does deserve all the attention it is getting.
Can we get some Kevin Butler adverts in the UK while your at it. All you have to do is change it from $ to £ and what store to get it from. I mean the reason we get crappy voice over ones is because they don't want to translate Kevin Butler adverts for Europe........yet the UK is a speaking english country like America. I hope we see a lot of adverts though.....they should show the the TV spot ones from America, they're epic.
KB ads are funny, but they do a terrible job at showing off the games.
I agree, he's a great system seller. But ads like the one for Uncharted 3 are the ones that will work the best.
thats not the reason KB ads are not in europe KB is a SCEA thing and the arogance he has doesnt work as well in europe UK is no exception even if the language is the same
Erm....nope The language thing is the reason because it would cost a lot of money to do, Sony have even said this themselfs somewhere. "KB is a SCEA thing and the arogance he has doesnt work as well in europe" Really.......lol, have you seen British comedy shows even the old classic ones. That's totaly our humor.
"Sony UK is running its biggest campaign ever for Uncharted 3" that's what i want to hear awesome job Sony
good, i want to be overwhelmed by uncharted 3 ads, unlike the occasional resistance 3 ads i saw
Man i am so pumped for this game!
I knew Sony was gonna market the shit out of Uncharted 3 but they should have done this to their other games this year at least
Uncharted 2 sold over 5 million. I hope this one touches 6 - 6.5 million in its Life Time! Nov 1 is too far off!
Everyone always talks up the lackluster Sony marketing, always criticizing their marketing push, and so forth. Marketing in the consumer market costs A LOT of money. Yea, marketing a product is always a good thing, but they have fiscal priorities and obligations to take care of too. You always see the fans on this site talking about the endless lineup of Sony exclusives.. Well do you think they have the money to have a huge campaign for every one of these games? It wouldn't be smart to throw the whole kitchen sink behind everything, especially when the returns are not guaranteed. Microsoft, on the other hand, has shown across their whole corporative history that they have no problem throwing money around, even losing money in situations, as long as they can get marketshare from the competition. It simply doesn't work that way for everyone though. Just something to think about.
This is true. But lets just enjoy that another great game is coming out :)
Has anyone seen this http://forums.naughtydog.co... I really hope this is true.
If he is talking about Co-Op adventure then yes its true.I flashes across ur screen while playing UC3 MP. I have seen it alot of times while playing. My sister is scared of clowns and I told her about this and she started laughing bc she thought I was joking..
thats what i likd to hear! uncharted deserves it
UK - Saw my first Uncharted 3 Ad yesterday night it look good I hope the game gets the awareness it deserves
No disrespect but why is it about the uk advertising when theyve pushed further in the us. between the subway promo, amc theatre promo, and the commercials of course. i actually got to play it today at nycc and took home a t-shirt for winning(top player but who's counting?)
I cant describe how much i love uncharted i mean it's realy hard to describe the game in words it's just mindblowing
but but but Sony doesn't market its games They spend 3 million pounds on Resistance 3 marketing in UK alone. Uncharted budget is little higher,5 million pounds.
I think the London Underground Subway ads are brilliant because millions of people will see them everyday and they probably aren't very expensive to have posted. While i love Kevin Butler ads, they don't really garnish interest in the game like they should. They're great for montages of games or PS3 hardware ads but compared to a TV SPOT like the one we just got for Uncharted 3, they don't draw the WOW factor they need to sell games.
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