Amazon Kindle Fire Emerges As Possible iPad Competitor In Survey

Amazon’s newly announced Kindle Fire has emerged as the Great White Hope for those looking for an alternative to Apple’s iPad. Unfortunately a recent survey by SodaHead shows that while consumers are interested in Amazon’s device, the iPad still retains a considerable mindshare. 61 percent of respondents believe the iPad will continue to hold onto the tablet market, while 39 percent think the Kindle Fire will take over.