What do you love about gaming?

Is it the online competition? Or just a way you and your buddies can have fun. Is it the excitement of a new game. Or an amazing storyline. To me it's many things I guess. I just love the way games challenge me. The ways you have to find the right tactics. And evolve the way you are playing. It's really a fun kind of challenge(not like pushup) and what better way to challenge yourself then online. Against the best AI ever(unless your a noob) then i guess its like easy mode. People, and its just interesting to see how people react and tactics they use too.