K.L. Smith: "The two things that stuck out to me the most were the mentions regarding the price point which was said to be 'expensive,' and that there is going to be a 'high level of customization.' I think the price point intrigues me because I believe the premium controller market is essentially an untapped space. There are smaller companies out there that are providing custom designed Xbox 360/PS3 controllers in the price range of $60 – $120 dollars (yeah people are paying $120 for controllers) that paint your existing controller and maybe fix slow turn or add a mod here or there. I’ve made this point before, but if people are paying $120 for a paint job on the same controller they play with everyday; why not offer them a new, brand name controller aka 'MLG,' that addresses some of those concerns, but offers an improved experience? On the professional level a controller is like your sword, it’s a very personal attachment and I think people will pay a premium price to truly make it their own."