Hollywood Bigwigs Back The PlayStation 3

Senior home entertainment executives believe PlayStation 3's Blu-ray capabilities can make it a hit this Holiday season.

The Blu-ray Disc Association held an international two-day press event in Hollywood this week to drive awareness for its next generation DVD format. PlayStation 3, which is expected to be the lead hardware driver for this new movie format over the long haul, was a major part of the summit.

"PS3 is an incredible gaming platform that just happens to be a really great Blu-ray player, too," said Steve Feldstein, senior vice president, corporate and marketing communications, 20th Century Fox Home Entertainment.

"Interestingly, there is a lot of crossover between the early adopter, the PlayStation 3 purchaser and the products that are being released early in Blu-ray's life cycle. A lot of the more male-oriented titles that we're releasing, the sales numbers indicate they're being played on PS3s."

Ron Schwartz, executive vice president and general manager, Lionsgate Home Entertainment, said that the Blu-ray installed base has grown at a pretty quick clip because of the PS3.

"The great thing about PS3 is that it's a multipurpose media device that can play in the living room without the purchase of any additional components," said Schwartz. "I'm not certain how people are going out and buying the external HD-DVD drive for Xbox 360. Originally it wasn't HDMI compatible and there were issues that I'm sure have been addressed, but with the PS3 you have everything. I think the PS3 is a killer app and as more games come online it's only going to be good for Blu-ray."

Gordon Ho, executive vice president of marketing, product and business development, Walt Disney Home Entertainment, said one of the things Hollywood studios have to do is get together and educate consumers that the PS3 is an excellent Blu-ray Disc player. Ho said the PS3 was the number one hardware device for its recent five free BR-D disc promotion with the purchase of any new BR-D.

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drtysouf214869d ago (Edited 4869d ago )

"High Price Point" - Removed Everywhere else and on Nov. 2nd for U.S.

"Lack of Games" Removed Long Ago but even more with Ratchet & Clank

"Negative Media Attention" Getting Removed but Fanboys will still write their negative articles.

"Bad Advertising & Marketing" Removed due to new Blu-ray and PS3 Ad campaigns kicking off this week.

Things are looking up!

All this before Sony Curb Stomps the competition with titles like:


jiggyjay4869d ago (Edited 4869d ago )

Well the way its been going for Sony and its PS3 up is the only way it can really go!

@Eihern... Theres no lag on PSN!! So i dont know what you are talking about.. Laggin in Motorstorm!

Einherjaren4869d ago (Edited 4869d ago )

"Lack of Games" Removed Long Ago..
-I still don't have any GREAT games for Ps3 other than Warhawk..
Edit: MotorStorm YES! Playing it now: NO! Too much cheating and lagging..

But this line up: U:DF, NFS:PS, AC and later..UT3, MGS4, FFXIII, KZ2, LBP, GT5! Is a killer line up!

unlimited4869d ago

1.2- you dont have resistance, Motor storm, Ninja Gaiden Sigma, Heavenly sword, ratchet and clank, folklore??

you better be getting uncharted, time crisis 4 ,haze and unreal tournment..when it releases!!

cloud360-7th_account4869d ago

While the North American market thrives on genres such as first person shooters and sports titles, Japanese interests have traditionally been in RPGs (role-playing games), dating simulations, and games that focus on characters and stories taken from either manga or anime. First person shooter games originally came from PCs; the home PC market in Japan is not as extensive as the U.S., so PC-type games are not as popular. Fighting games and sports games (soccer) are also fairly popular as well. Dating simulations and music-type games (Dance Dance Revolution and Beatmania) are not very popular in the United States; however the music type games seem to be slowly becoming more popular, with the advent of games like Guitar Hero. While Japan and the United States do not hold all the same interests in game genres, there are certain games that bridge the culture gap. Such games like Gyakuten Saiban (Phoenix Wright: Ace Attorney in the U.S.) and Brain Age, a simple exercise game for the mind, are extremely popular both in Japan and in America.

HarryEtTubMan4869d ago

ps3 IS going to do very well in the world market... it will go on to sell much better than 360... just look what it has inside and the exclusives that anyones wants to play. It's a Playstation! Just the best one ever created.

Real gamer 4 life4869d ago

Wow people actually praising the ps3!!! man its been a long time, somebody finally realize that the ps3 is a wonderfull machine. And that its a steal at $400 dollars.

Einherjaren4869d ago

I praised it even before US got it. Hell I praised it when it was still a rumour..Hanging with my pal RoD back then!
I bought it at $
Still a bargain!!

season0074869d ago

i bought it the first week when it was 1000 lol
still a bargain? i am not sure about it
but i would say i've been enjoying it for one complete year

LOFT3164869d ago

Be a great year for the PS3 in the games department and with more support from the film companies and the rumour flaotin about from warner its just more good news on the great films that will be available on Blu ray

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