Duke Nukem PR Fiasco Earns 2K Games Respect

Duke Nukem has been getting slammed by critics, and things got ugly earlier this week when Redner Group boss Jim Redner tweeted out of frustration about limiting reviewers' access to games in future. He proceeded to delete the tweet and issue an apology to press, but the proverbial sh*t already hit the fan and publisher 2K Games immediately fired Redner Group as its external PR firm. This quick action by 2K should be commended, says PR expert and founder of IDE Agency Sean Kauppinen.