Sony: 3D consumer market growing quickly

Contrary to a welter of current reports that are predicting the failure of 3D to catch on, Sony DADC is claiming that the 3D consumer market is growing quickly than expert expected.

At a conference recently organised by the Monte-Carlo TV Festival, within the program TVXchanges, Stewart Dickison, Head of Creative Services for Sony DADC’s European operations, presented figures supporting its claim that the 3D market is growing fast among consumers. Specifically in 2010, Sony released film which sold close to 300,000 units, and this year Sony will be releasing 80 Hollywood films alone. This, he said, indicates that 60% of European homes will be 3D-enabled by 2015.