Reports: UFC in talks to purchase in NBC/Comcast’s G4 cable network
MMAMania: Ultimate Fighting Championship (UFC) is reportedly in talks with NBC/Comcast to purchase a controlling interest in its G4 cable channel, a struggling gaming network that targets a young male audience.
Wall Street Journal scooped the news earlier this afternoon and The New York Times confirmed that the two parties met in New York City as recently as today.
No financial details of the potential deal were leaked; however, UFC is apparently interested in at least a 60 percent "controlling interest" in G4. That certainly would not come cheap, even though G4 is among the lowest rated channels on the NBC/Comcast roster.
