Justin Gifford of Horrible Night has some words of advice for game industry PR members based on two recent and large PR gaffes in the gaming industry: Hydrophobia and PSN.
I like how people who've never taken so much as a college class in PR act like they know better than companies who get paid millions of dollars to do PR for humongous corporations like Sony.
I like how he play the article as all PR but the majority of the thing was about Sony. May as well dropped the PR title and called it "Me bashing Sony of the slide".
Ninja Theory, DmC
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