Potential NBA Lockout Won’t Impact New Basketball Video Games

With the NBA delivering record ratings for television partners ESPN, ABC and TNT, the league is extending its video game licensing deals with Electronic Arts’ EA Sports and Take-Two Interactive’s 2K Sports for multiple years. The NBA has been working with EA since 1991 and Take-Two since 1999. Unlike the NFL, which has an exclusive deal with EA for its Madden NFL franchise; the NBA has always taken an open approach to game publishers.