Casual Gamers: Boon Or Burden?

In recent years we’ve heard the term “casual gamer” thrown around quite a bit. The past couple of years have seen many big moves from the gaming industry to attempt to grab the attention of the casual gamers and tap into this market. Even the gaming legend Nintendo built its last system with the idea that it could corner the casual gaming market. However, this demographic has not been the boon to the industry that these companies could have wanted. We’ve already heard the news from Nintendo about the on-going work on their new system since the Wii sales are starting to slide. The Xbox 360 Kinect has exceeded 10 million units worldwide but the fervor and energy surrounding it has begun to wane. The Move, originally aimed at casual gamers, has started seeping over to more serious gamers through compatibility with titles like Killzone 3 and SOCOM 4. This is an obvious attempt to squeeze a few more sales from the Move before they call it quits.