Analysis: The Psychology Of Microsoft Points

Analysis: The Psychology Of Microsoft Points

ThatCanadianGuy|15 years ago|Xbox 360

Gamasutra writes:

"Ever bought something from Xbox Live Arcade? The first time you may have been a bit bamboozled by the process because Microsoft doesn't just let you put $15 on your credit card to buy a new game; purchases are done in 'Microsoft Points' that you deposit into a kind of virtual wallet. Then you spend the points on stuff."

Read Full Story >> www.gamasutra.com