In-Game Ads: Are They a Good or Bad Thing? – CheatCC

"In-game advertising: those words conjure horrific Minority Report-style images of walking down the street and having video billboards calling after you by name. In the last ten years, product placement has seen a meteoric rise in movies, on TV, and most notably, in video games. That it's happening in games is really no surprise, considering the print industry's precipitous downward spiral and the fact that digital video recording has given us a reliable method of completely avoiding TV advertising if we want to."