Gameloft on Xperia Play, Emerging Markets and The Rise of Mobile Gaming

After talking to Gameloft's Digital Marketing and Community Manager, Callum Rowley on the day of the Xperia PLAY's European launch, we caught up with the publisher's Managing Director, Julian Stocker to find out not only how successful the company has been with the platform, but about the importance of developing for "the next big thing", and why traditional publishers have been so slow to adapt to digital distribution.

[NJShadow]

It's gonna be interesting. I just hope Sony doesn't end up competing against itself once the NGP is released. Nice interview.

[ftwrthtx]

Since the NGP will be compatible with all android games, it shouldn't be them competing with themselves.

[silvacrest]

do you have a link to that? i dont recall anyone saying this

[ftwrthtx]

They made the comment at the NGP meeting at GDC.

[BigWoopMagazine]

Buttons! Gotta have buttons. I can't stand games on iPhone, I always gotta look where I'm touching, and the touch doesn't always register. When I feel that soft click, I know my guy is gonna jump, shoot, or whatever else he's supposed to do, unless the game itself sucks. Plus, a standard set like that makes it much easier to transition from game to game without relearning a layout for where to put your hands.

[doctorstrange]

You absolutely need buttons for so many genres

[gorebago]

I always feel awkward using digital buttons and touch pad.

imo mobile gaming only works well with card games and puzzlers like bejeweled.

[joinsideke]

That's sick, I can't believe they said all that.

[user9422077]

Too bad the Xperia is so expensive in the UK... like everything else in this country.

[silvacrest]

if you really want it and are willing...theres always ebay, or a contract

[killyourfm]

I wonder how successful GameLoft would be if they had to come up with an ORIGINAL game idea from time to time?

[cozmo195]

UK price is too high >_>

you would of thought with so many smart phones the tech to produce them would be cheaper

[silvacrest]

that would only apply if they kept using old tech, which they are....for the cheap low end devices, the highend always uses the expensive stuff

[Stealth20k]

why are all these stupid mobile developers getting interviewed?

All they do is spread there bias were real game developers arent so insecure they need to spread there bias around

"mobile gaming as a whole, it’s starting to overtake normal, traditional gaming"
hahahahahahahhahaha wow what a joke give me my ds,psp, ps3,wii,360 over gaming on a phone anyday

dellusional man party of 1

[silvacrest]

is it so hard for someone to have a opinion that you dont agree with?

mobile gaming is getting bigger and better and soon we will have quad core phones so he does have a point

[nix]

i got the PLAY. it's pretty cool. what i was rooting for was NGP with phone. too bad they're not interested. so i picked up this one. i got it bcoz i needed to upgrade. it's been 5 yrs.

[silvacrest]

if you are going to buy a new phone or your due for a upgrade and are in to gaming, why not pick this up? yes, its no NGP but then nothing is anyway