EA Boss Predicts CoD/BF3 Ad War to Cost Hundreds of Millions

EA Boss Predicts CoD/BF3 Ad War to Cost Hundreds of Millions

DoctorFell|15 years ago|Battlefield 3

Thought your mortgage was heavy? Riccitiello predicts his company will spend at least $100 million to promote Battlefield 3, and Activision will likely do the same.

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