GAME launches PERK UP

Six-week campaign to offer big savings; 250GB Xbox 360 and Kinect for £269.99; DSi and Pokemon for £99.99.

Leading video games retailer GAME has gone live with a new aggressive special promotions push that will run for six weeks.

Called PERK UP (that's 'Pre-order', 'Everyday low prices', 'Rewards', 'Killer Deals', 'UK delivery for free' and 'Play Now, Trade Later') the offer is kicking off with some big savings on key products.