Microsoft today announced it has now shipped 10 million Kinect units worldwide to retailers - not sold to consumers - since launch in November.
This is why i hate number/sales war. We always end up hearing that they are actually shipped a few weeks later. Either way to me, shipped essentially means that they will be sold eventually, it may not be 10 million right now but in 2-4 months it might be. That being said i'm curious at what are the real numbers, we keep hearing MS gloat about Kinect numbers and yet they havn't gave new numbers for it other then shipped. Which gets me thinking can companies really track how many have actually been sold to consumers? I mean we keep hearing sold and then weeks later it turns to shipped. @ below idk i prob. will end up getting disagrees but i think all companies report ship to retailers, or if that's not the case then why is MS always reporting shipped and stating them as sold? They really like to inflate numbers then. either way like i said these shipped will all be sold eventually as we will hear it again prob around E3 or something after saying Kinect is at 15 million now since launch. I bet real sales are around 7-8 million. Because i really don't think there is 5million Kinect sitting at retailers, 2-3 sound more realistic.
Wow MS is just notorious with these sold/shipped numbers aren't they. smh If they haven't sold 10 million units by now then they can't make the claim that Kinect is the fastest selling consumer device in history. It's just more marketing hype. @N4PS3G Yeah you're right I didn't read those marketing BS articles so I'll take your word for it but it doesn't change the fact that MS is stating that it sold these units when in fact they were just shipped to retailers. No big deal just change it from sold to shipped and we'll be good. So anyone have the actual tally?
You do realize that shipped = sold right. Its not like Best Buy gets the kinect units on consignment. They pay for them whether they sell them or not, so MS gets its money before the consumer purchases the unit.
@DK286K damn. can't load half the links in his article so yeah I think you might be right. : /
Who the hell is buying it!? I dont know anybody who has one!?
sony also brag about gran turismo and move shipped numbers
@Nitro.. The shipped vs. sold thing is basically for investors, not us, not the fanboys either! The theory is, people hear that an item is selling well. Investors are always on the lookout for that next big thing to drop cash on. So when they see that this company looks to be selling like hotcakes, they rush to drop cash on it! After the dust has settled, they then release the real numbers! All companies do this to some extent.
@Pixelated Army Reading is your pal. They didn't claim Kinect was the fastest selling device out of their asses, it was confirmed by Guiness World Records and it was for a period of 60 days, not till 10 million. You can even check their official page: http://community.guinnesswo... As for MS being 'notorious' for sold/shipped numbers, get real, they all report shipped numbers. As for the news, well fu*kin done. They try to downplay shipping 10 million units in 90 days as something bad, when at first they all thought it was going to flop beyond belief. Now they have to spin successful news. @Pixelated Army What part of 'No company says 'shipped' you don't understand? Not even Sony says shipped when they report Move shipped numbers, so why is is Microsoft the only one that need to specify "shipped' when No One Else Does? They ALL say sold, or something along those lines.
That what i'm thinking to and learned this from marketing class that companies sell to retailers at a discounted price, even if it's not much different then the retail price. And obviously if companies are shipping more out then it means that retailers are running out of supply and need more. Cause from what i learn is that retailers need to get money and profit to. How do retailers that sell games make profit? yeah theres used games but retailers have to get something in return for distributing other companies product, unless hat said company owns that retailer.
Well done ms.
shipped, not sold
Seriously? I think Kinect is crap, but all he did was say "well done".
Is shipping 10 million something bad now or something? Hell, thats way more than what rivals can brag. When was the last time Sony reported Move shipped numbers? 4 - 5 months ago?
someone is butt hurt..
Shipped isn't bad per say, it basically means that a few stores ran out of units and.or want more but they didn't SELL 10 million. But the orders are being put in; the boards put these numbers up to give you the sense that they're product is doing well and you need to keep up. For those that don't know, it's like forced word of mouth.
Either way good stuff i forgot no positive ms remarks here sorry.
We know, it says shipped in the title you moron.
Yes N4G....I am trolling by posting FACTS about MS and their channel stuffing of product to inflate sales goals....and I did it using YOUR ARTICLE....so you know what N4G? That means YOU ARE TROLLING TOO. Hypocrites you are. http://n4g.com/news/34743/m... We will know soon enough when MS has to eventually STOP stuffing the channel. Can even ONE PERSON tell me they saw Kinect sold out...stand alone? Ever wonder WHY that is the case? Live in your world of make beLIEve if you want...it still does not change the FACTS that I brought up. It was reported that when MS shipped 8 million Kinects that actually about 5 million were sold to customers...STILL an impressive number but you can see why it is shady at best on MS's part. So IMO if they have now shipped 10 million Kinects the sell thru must be around 6 million which is again a very impressive number. I am not saying MS is the only company to channel stuff...however they seem to do it more and BIGGER than most other companies. Again, we will know next quarter how much MS stuffed the channel with Kinects when the shipped numbers drop like a rock because retailers REFUSE to take anymore simply for no other reason other than they will run out of space to store them all. @DK286...if the link is just to an anti MS site...how does that explain the numerous links to OTHER articles saying the SAME thing including actual MS SOLD numbers and reduced SHIPMENT numbers? Or this part of the story.... The Fall-Out I’m sure Chris Liddell was just thrilled at having to stand up in front of the investor community and do a little tap dance around the Xbox 360 channel-stuffing issue. But, of course, he wouldn’t come out and say that, but use some appropriate Alan Greenspan-like euphemisms to convey the point in more oblique terms. From Reuters 01/25/2007: LOS ANGELES, Jan 25 (Reuters) - Microsoft Corp. (MSFT.O: Quote, Profile ,Research) on Thursday cut its fiscal 2007 forecast for Xbox 360 video game console shipments, citing unsold inventories in stores, and said it is trying to make sure its gaming division turns a profit in the upcoming fiscal year. Chief Financial Officer Chris Liddell said Microsoft aims to ship a total of 12 million Xbox 360s by the end of its fiscal year on June 30, down from a previous target of 13 million to 15 million. “We are just being cautious about the second half. It was always going to be a slow half. We’ve done very well in the first half. There is a reasonable amount of inventory in the channel,” Liddell said in an interview with Reuters. So what is a “reasonable” amount of inventory in the channel, Chris? Does it have anything to do with shipping (not selling, mind you) 4.4 million units in Q4 2006, with a projected 1.6 million units through the first half of 2007? I guess you guys just had to make that magic 10 million number by the end of 2006, didn’t you? But what did it really mean? Not much, in retrospect. @BeAGamer Please do not confuse my ridicule for anger...why would I be angry at MS's shady business practices? They have done this for decades...to get mad about it would be illogical. I think it is funny that so many of you will IGNORE facts just to suit your opinions...kinda like a Fox News viewer.
you mad bro?
grats, you just wasted 30mins of your life posting about something as trivial as shipped vs sold. and whats even more pathetic is that its probably the most productive thing you have done all week.
You're a really outspoken guy, dog beliefs. You want everyone to know where you stand on every issue. It's pretty irritating, to see a man indulge in his own inflated sense of self-worth.
as much as i congratulate ms on the 10 milll.. i want more hardcore titles..
You can't have an avatar like that on N4G. It will provoke fanboy seizures.
The more this peripheral sells, the less commitment towards first party gaming we will see. Sad times.
10M shipped, so probably 7 to 8M sold. That's amazing that so many people are ready to pay so much for a peripheral. I can't afford that, personally. Good job MS, good marketing on this one.
Tell them right... Even Kinect has no games, Consumers are willing to pay. I can see more shovelwares and less quality from Microsoft to come. XBOX GAMERS time to pack up and abandon the rumless ship.
soon there will be 10 million of them collecting dust in 10 million closets too...lol kinda like the wii this is a bad thing for gamers, kinect and move both were just a cash grab it's sony and microsoft saying to you, the hardcore gamer, hey, thanks for showing up and buying our stuff, but, we want some of that yummy wii money, so we are going to divert a shitload of r and d away from next gen consoles and new ip's to make some idiotic garbage for 5-10 year olds and fat moms all across the world. thanks d-bags, i have not played a console game since god of war 3, well i did rent killzone 3 and dead space 2, but after a few hours of each, that was enough...jaggies fest 2011!! back to pc, where next gen is always now!
Not bad at all *claps slowly*
I haven't seen any figures from Sony for Move lately. Guess it must have sold over 20 Million now. Can we say "Move.Over" perhaps?
Microsoft sells to the retailers. SO to me its sales.
I don't know of anyone who owns a kinect
Ok, so now that it's Microsoft, the MS fanboys suddenly say shipped = sold. But when it comes to GT5 and the PS3 numbers from last quarter, shipped means shipped? Reality check for Sony and MS fanboys a like. Shipped = Sold. No way can Sony, MS or Nintendo accurately track sell through. It's next to impossible what with trade in's etc. The fact is that as soon as units are shipped/sold to retailers, that's money for the platform holder. They don't just ship a fuckload of units that aren't requested....you ever heard of supply and demand? When the shipment runs dry they sell to retailers the amount of units they deem as healthy to keep the sales momentum going. Microsoft has made money off of all of those 10 million 'shipped' to retailers and thats all that matters. Same with the 6.5 million GT5 copies shipped, those 51 million Xbox 360's shipped and those 47.9 million PS3's shipped. Thank you and good day
Any sales figures you ever hear are shipped/sold to retailers, no matter which company it is.
You sir, are getting a "well said". It's amazing how quickly the idiot fanboys switch sides on this. The idiot fanboys try to make it sound like whatever console they don't like is cramming retail stores with product that won't sell. Walmart isn't just buying up piles of the things if they aren't moving off of shelves. No company can make a retailer buy product they don't need. This isn't just true for Kinect. It's true for anything. Maybe at launch a retailer will buy more stock than they need since they haven't determined how fast a product will move, but most of the time these articles come up, it's well past that point.
That's just really weird... especially since Guinness put it as the "Fastest Electronic Sold in a Short Period of Time." Either Guinness is getting too lax with their so called "World Records," or there's just something fishy about the whole thing on everyone's part.
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