GAME: Boxed and digital are not seperate

Retailer says bulk of digital purchases are an add-on to a boxed retail purchase.

"It's misleading to think of boxed product and digital sales as separate." That's the claim of GAME Group CEO Ian Shpeherd who today highlighted the retailer's intention to further leverage the growth of digital as part of its overall product offer.

"Boxed product has been challenging, and will continue to be so," Shepherd confessed. "But it remains important, and will continue to do so.