With Lockout Looming, NFL & EA Sports Restructure Exclusivity Contract

VGW: Analyst Michael Pachter understands why EA would be apprehensive about putting out a Madden title without a guarantee that an NFL season will be occurring. “Why would EA do TV pre-buys [and] advertise the hell out of the ‘Madden’ game, which presumably they have to commit to before the launch of the game, which is around Aug. 10?” Pachter said. “They have to put the game out in the market, and that is why they are getting relief.”