Low-key Halo 3 launch in Australia
When Microsoft launched Halo 2 in November 2004 in Australia, the software giant made plenty of noise at the game’s midnight launch, entertaining the hundreds waiting at Sydney’s Pitt St Mall with bands, cheerleader performances, break-dancers, free food, and more. Fast-forward three years to the Australian launch of Halo 3 and things have changed remarkably–Sydney’s Pitt St Mall was last night practically devoid of gamers lining up, with Microsoft not holding an official event to unveil its biggest game of the year.
