Price is a factor in HD war
A new consumer study has found that 73% of respondents who owned a HDTV were satisfied with their current standard DVD player and felt no need to replace it with a high-definition player.
The report, compiled by Port Washington, N.Y.-based The NPD Group, found that 52% of HDTV owners were aware of Blu-ray and HD DVD but only 11% expressed a strong desire to buy a HD player in the next six months.
About 62% said they would wait for a price reduction before making a change, if at all.
