Eurogamer - Rewriting the Rules

Eurogamer: "If many of your friends are gamers - and if you're reading this, I'd rather hope that least some of them fit that profile - then you may well have noticed something of an exodus from the real world occurring this week. Ever since Tuesday, my various social networking accounts, my phone's email inbox and even some real-life conversations have followed a familiar pattern. "Cataclysm's here," they say, "I'll see you on the other side."

What's extraordinary about this flurry of defections from Earth in favour of the homely charms of Azeroth is the sheer range of people involved."

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